IPL is the new buzzword among the social media enthusiasts. We all knew that to be true. Now, we have proof of the same. According to a recent report by The Nielsen Company, IPL is one of the hottest topics...

While the case is closed on the Twitter profile of Shah Rukh Khan as a fake, Shah Rukh has officially began blogging on the Kolkata Knight Rider’s website. And thus now with the likes of Big B, Aamir...

Nokia and Kolkata Knight Riders have rolled out a KKR theme for Orkut. Orkut seems to be promoting it too by displaying the theme option right on top of the site! KKR continue to be the team which markets...

Last year, the Kolkata Knight Riders franchisee was the only team which was really profitable. Why? Marketing and Merchandising. The presence of a certain Shah Rukh Khan helped them greatly! SRK was able...