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Growth Predictions – Online at 44%, Mobile at 600% in FY ‘09-10 – Digital Media Outlook Report
Webchutney – The Digital Marketing Agency has released the first edition of its annual report which looks at the future prospects of the Digital Media Industry in India. This report analyzes the digital medium by analyzing the ad-spends of the Top 500 marketers who control two thirds of all advertising spends in India. The interview [...]
Rediff & Cleartrip Are Most User Friendly Portal & Travel Site – JuxtConsult Report
JuxtConsult has released many reports before as well and this time they came out withe a ‘Website User Friendliness and Usage Satisfaction’ Study. The survey was conducted by JuxtConsult through an online poll on the basis of 19 criteria.
The websites were evealuated on the following accessibility, likeability, relatability, navigability, interactivity and task accomplishment’. The sample [...]
Online Matrimony Market Statistics Reveal 12 Million Users!
A recent study by JuxtConsult reports 12 million users for Online Matrimony. There are a bunch of players in online matrimony covered in our matrimonial shootout last year. More statistics have been revealed in this report. Here are the statistics:
50% members of marriage portals live in the five metros.
79% of online matrimony surfers are well-qualified.
100 [...]
Is TV Advertising for Online Players Effective? – JuxtConsult has Answers..
We had blogged about the phenomenal rise in spends by Online Players on Offline advertising (particularly TV) in the first half of 2007. This was reported by the Adex India Report. Now as a followup to that report JuxtConsult has come up with another report on Tv Ad effectiveness for online players using its latest [...]
India Online 2007 – A look at the numbers..
JuxtConsult has recently come out with its report India Online 2007 which throws up an interesting set of numbers as compared to the same report done last year
66% users came from SEC ‘A’ and ‘B’ classes in 2006, only 56% come from these classes now.
19-35 year age groups accounted for 76% users last year, [...]
Gmail’s growing second only to Yahoo mail – Juxt Consult Survey
JuxtConsult the online research agency has recently carried out and brand and user acceptance survey in which Gmail has shown significant rise in its user base, emerging as the second most popular email brand in India, behind only Yahoo!. The survey also stated that Gmail shows the best brand momentum (or future market readiness) among existing [...]