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Recently BigAdda tied up with Jivox a video advertising platform to both power and monetize its videos. And as promised we got in touch with Jivox Managing Director Naren Nachiappan to know more on the strategy behind the tie ups, the revenue shares and on the future of online video advertising in India.

Q) How do [...]

After the 1st session on standards and norms and 2nd session on performance vs branding the third session was centred around video adverising online and whether it needs to be taken seriously. Again most of the speakers came from a video advertising background and hence most of the session was pro video advertising. Would have [...]

This is just in: BigAdda.com Reliance ADAG backed social network has tied up with Jivox the video advertising platform which recently recieved 10.7 million $’s in funding will power both the video technology on Bigadda as well as the ad serving and monetizaton of videos via its Jivox’s Premium Video Network. After the addition of [...]

There is no dearth of funding in India and that can be clearly seen in the second quarter of 2008. According to the Quarterly India Venture Capital Report released yesterday by Dow Jones VentureSource, advertising start-ups have received maximum funding - $89 million-nearly 37% of the region’s quarterly investment total-went to five advertising/marketing companies, more [...]

The Online space in India is booming and with all the money pouring in from the Silicon Valley, it’s just going to get bigger. Recently, Zenith Optimedia estimated the growth of ad spend to be 3600 crores by 2010 in India. It doesn’t seem far fetched when we have Jivox, a self servicing online video advertising platform which launched its services in India in March 2008, has received $10.7 million in series A financing.

Jivox is a newly launched do it yourself online video advertising solutions company that recently raised 2.7 million dollars in the US from Opus Capital. As per international reviews Jivox offers “tools to create online video ads, including templates and a library of still images, video clips and music and then target customers through a [...]