Online Matrimony Sites Focusing On Newer Technologies To Increase Revenues

Online match-making is on course to get a makeover. Falling ad revenues, which constitutes a negligible, yet significant portion of the revenues for these websites has forced these companies to have a...
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Shaadi.com Organizes Pooja For Its 1.5 Crore Members – Online Pooja – A Business Opportunity?

Shaadi.com – India’s renowned matrimonial portal is finding newer ways to attract more users after Star Vivaah Show on Star Plus (though not on-air now). Hence to create a hype Shaadi.com has organized...
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Get a bride who looks like Aishwarya Rai!

Matrimony search couldn’t probably get shallower than the Facial Search utility launched by BharatMatrimony.com. They now enable you to find a bride who looks like Aishwarya Rai or Priyanka Chopra! If...
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“Drop In Hiring.. Advertising Costs Cut But We Wont Be Laying Off People” – Sanjeev Bikhchandani – Infoedge (Naukri) CEO

We caught up with the man behind Indian Internet’s only BSE listed company Infoedge (naukri.com) and this is probably the first and only online video interview with him. He spoke on topics ranging...
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Matrimony Goes Offline: BharatMatrimony Takes Magazine Route While JeevanSathi Goes Retail

The first generation of web services like classifieds are constantly looking at multiple touch points to reach the consumer which go way beyond their main source of revenue i.e. the web. So if the matrimony...
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Cost-Per-Lead: Is it really worth it? (Online Matrimony industry)

A search for the query ‘Marriage’ @ google.co.in would show the following un-paid results: #1: Marriage – Wikipedia link #2: WebMarriages.com – An international marriage site. And...
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Matrimonial shoot-out: Shaadi vs BharatMatrimony vs JeevanSathi vs SimplyMarry

How big is the Online Matrimony market? 100 crores? According to Murugavel Janankiraman, Founder & CEO, BharatMatrimony.com, “…matrimonial websites are continuing on the path of high trajectory...
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