The tech world is all set to get a make-over. We just covered Bing announcing that they’ll be indexing Twitter and Facebook, with Google  hurriedly yelling, Me Too! Then Google kicked it up a notch...

Now that all the hoopla surrounding the Apple iPhone 3G launch in India is finally settling down, people are finally beginning to convince themselves that laying hands on the iPhone 3G is not going to...

The much awaited iPhone finally hits the market today and its price has been a huge turn off for most of the Indians like me. While the iPhone in India remains a snob appeal I would like to be happy...

A few days ago, Apple released a whole lot of new goodies that we covered here. Among them, hidden, was a surprise for us Indians. Apple finally released the iTunes Store for India and other neighboring...

    Apple, the company which is known for its Mac ( Macintosh ) range of computers and particularly for the iPod, had the whole of the Internet at the edges of their chairs. Every single soul,...

      Finally iTunes gets into some tough competition in the Indian market. After Motorola had acquired the pan Asian music service provider, SoundBuzz, Motorola seems to be working overtime...

[youtube width="425" height="335"]http://www.youtube.com/watch?v=ovL4pZod_gw[/youtube]   Ok, so almost every tech blog worth its salt was keen on telling us that Apple is actually contemplating opening...

Yesterday we dealt with the idea of a Value Proposition and went deeper into the idea of ‘generic benefits’ that consumers experience (something that was floated in Part 1).     Today I am going...