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Now that all the hoopla surrounding the Apple iPhone 3G launch in India is finally settling down, people are finally beginning to convince themselves that laying hands on the iPhone 3G is not going to be easy. Although Vodafone has reduced the prices down to Rs. 28,000 in the stores according to some reports, the [...]

Tuaw.com an unofficial Apple weblog seems to have received a bit of information from an anonymous person. He claims that the late September Apple event may just prove to be a delight for Apple lovers. One of the best things that they might announce is unlimited iTunes.

A few days ago, Apple released a whole lot of new goodies that we covered here. Among them, hidden, was a surprise for us Indians. Apple finally released the iTunes Store for India and other neighboring countries. This was mainly done so that the iPod Touch users in these countries could upgrade to the latest [...]

 
Apple, the company which is known for its Mac ( Macintosh ) range of computers and particularly for the iPod, had the whole of the Internet at the edges of their chairs. Every single soul, with even the slightest idea of what an ‘iPhone’ might be, was hooked to their computer screens, desperately waiting for [...]

Finally iTunes gets into some tough competition in the Indian market. After Motorola had acquired the pan Asian music service provider, SoundBuzz, Motorola seems to be working overtime to launch the its much celebrated music portal, MOTOMusic, before iPhone gets a chance to grab that share in the Indian market, thanks to Apple’s very popular iTunes service.

Ok, so almost every tech blog worth its salt was keen on telling us that Apple is actually contemplating opening up a virtual Apple Store. In the mid nineties, Apple introduced a similar store. Based on virtual experience, it was termed eWorld. The service was supposed to be a customer support program that would help Apple reduce the costs on providing support to the customers. eWorld was highly priced and poorly marketed.

Yesterday we dealt with the idea of a Value Proposition and went deeper into the idea of ‘generic benefits’ that consumers experience (something that was floated in Part 1).
 
 
Today I am going to try and give you a closer look at Innovation and whether it should be branded. I will possibly try and outline where innovations [...]