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Im essentially a child born in the TV era where after every episode there was a sponsor note “This episode was brought to you by…”. Well though the internet has just been around as a popular medium for over a decade in India. The creative minds are already looking at leveraging it as a medium [...]

Rediff.com strategy with IShare (its flickr + Napster + youtube site) has always been one of tying up with various exclusive content producers. So whether it was their tieup with a music show like Saregamapa or non commercial music promoters AnEcho or later during gandhi jayanti where they had another tie up or special microsite [...]

The youth is known for being rebellious and independent. Its these characteristics that actually define the new age applications on the web as well. Right from youtube to orkut to facebook all offer customizability and genx kind of freedom oriented feeling with their features and the ability to contact people or upload anything anytime build a [...]

Rediff launched their social content-sharing platform iShare around 2 weeks back and they have real big plans for it.
Rediff iShare is basically a one-stop platform where you can ‘share’ all your media content (Photos, Music and Videos). You can view/listen to this ‘shared’ content but are not officially allowed to download it. (Though we [...]

Rediff have launched iShare – A one stop sharing hub for all your media needs.
As you would have figured from the title, it is a sharing platform for Videos (YouTube etc), Photos (Flickr etc), but why have I mentioned Napster? Well Napster was one of the first P2P (Peer-to-peer) sharing platforms, primarily used for [...]