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A lot is going to happen, this September 9th. Speculations are around on Apple launching a new version of iPod, touch sensitive Macbooks and even Windows bidding goodbye to “laser”! Indeed, the time seems to have finally come, to say good bye to the beloved and faithful mouse that served the human kind for so many years!

A few days ago, Apple released a whole lot of new goodies that we covered here. Among them, hidden, was a surprise for us Indians. Apple finally released the iTunes Store for India and other neighboring countries. This was mainly done so that the iPod Touch users in these countries could upgrade to the latest [...]

I have often wondered why I have the same music set separately on my home desktop, my laptop and my iPod. I mean, we can always have one centralized server for all media and then stream the media itself to different devices. At least within the home. While in college, I have even flirted with the idea of building such a system myself. Not a very complex one, but one that will simply allow me to access all my music and video in any of my rooms in my house. It seems like Microsoft has stolen the idea already.

Yesterday we dealt with the idea of a Value Proposition and went deeper into the idea of ‘generic benefits’ that consumers experience (something that was floated in Part 1).
 
 
Today I am going to try and give you a closer look at Innovation and whether it should be branded. I will possibly try and outline where innovations [...]