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Times Internet Wants Ozone Media To Handle Its Mobile Ad Inventory

Times Internet has roped in Ozone Media to manage it Mobile Ad inventory. Ozone media will be responsible for a complete 360o Solution for mobile ad space. In simpler terms Ozone will not only development...
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IPL App Makes It To The Top Apps List; IPL Mania The Prime Reason?

Cloud consulting services provider KloudData’s IPL centric app ‘IPL Mania’ has managed to get into the Top Apps list. Within few days of launching the IPL Mania app has managed to grab wide-spread...
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UTV Indiagames Unveil Official IPL Based Game: Will It Work Though?

UTV Indiagames has launched an official version of the IPL Season 5 game. Titled, ‘IPL Cricket Fever’, the game will feature all of the 9 teams. The company has reportedly spent close to US$ 1 Million...
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Times Internet Will Spend $7 Million To Market IPL 5: Will It Prove Beneficial For Them?

Times Internet Limited (TIL) is expected to spend US$ 7 Million (Rs 35 Crores) on marketing activities for the upcoming IPL Season 5. The 51-Day event will have big sponsors like Coke, Samsung, Maruti...
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Samsung Launches Cricket Website To Promote Its Windows 7 phone, Omnia

The IPL season is here and every other brand is trying to cash in on the hype that the annual sporting event generates. Samsung Mobile India has partnered with Affle Media to provide cricketing fans a...
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IPL Teams Play Hard On The Digital Turf: Will It Reap Results?

The IPL season 5 is about to kick-off & franchises are getting ready to lure the crowds flocking on the social media scene. The campaigns to increase viewership ratings have long begun. But, this...
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BookMyShow Will Sell Tickets to IPL 5 Matches, But For 5 Teams Only

BookMyShow.com has been retained by IPL management to offer tickets to matches of 5 Teams. The online ticketing firm will be official ticketing partner Mumbai Indians, Kings XI Punjab, Rajasthan Royals,...
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Zapak Releases A Social Cricket Offering Called Cricville

Zapak.com, India’s leading online gaming portal have officially announced the launch of their social cricket game called Cricville. This is the companies second foray into social gaming, the earlier...
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To Gain Better Visibility Among Web Portals, Agencies & Brands Focuses More On Mobile Marketing

With the advent of smart phones and Blackberry, mobiles are no longer about the phone, they are about staying connected. Experts predict that Mobile Internet traffic will soon surpass the traditional wired...
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Sprite Tickles IPL’s Funny Bone With CrickWit

Last month, SapientNitro launched a Twitter campaign for Sprite. Known as “#CrickWit” and a continuation of their University of Freshology concept, it is a refreshingly pleasant campaign. For...
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Apalya Tech To Stream IPL In 2012

A Hyderabad-based mobile TV and video delivery platform developer, Apalya Technologies Private Limited has bagged exclusive global rights for Mobile and Computer Streaming of all Indian Premier League...
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Indiatimes’ IPL Video Stream Attracts More Than 4.5 Lakh Visitors Every Day

According to the  traffic statistics of Times Internet, Indiatimes’ IPL video streaming service  attracted more than 4.5 Lakh visitors every day. This statistics are based on the combined traffic...
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Loop Mobile Bring In Mobile T.V For The Subscribers

Loop Mobile in association with Mumbai Indians (one of the IPL4 teams) has announced Mobile T.V for all it’s subscribers. The Mobile T.V consists of 40 channels along with special T-20 Cricket pack. Interestingly, ...
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Trade Cricketers And Teams This IPL Season At Cricketstockexchange.com

A new game will be played by viewers from now on, parallel to cricket that the teams play on the field, which would allow the viewers to trade stocks of their favourite cricketers using virtual currency....
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Tata DOCOMO Tries to Keep It Simple With Ranbir Kapoor

Tata DOCOMO, the GSM brand of Tata Teleservices (TTSL), has run many successful ad campaigns since it started operations in 2008. Its previous campaign ‘Do the New’ was also very successful....
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YouTube Ventures Into Live Streaming With Certain Partners

YouTube has announced in a blogpost, the roll out of the live streaming business. Being the largest video sharing site on the web, YouTube musters more than 2 billion views a day. But the videos we see...
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