We had blogged about earlier on how Youtube had roped in HSBC as the main sponsor for the IPL. Now it seems the laundry list of sponsors just grew by half a dozen. Leading the line-up of Premium sponsors...

It might be the first case of offline advertising for a google product/brand and it comes through via its unique partnership with IPL to live stream matches on Youtube. Check the picture below which was...

July Systems which recently announced its series C funding has gone ahead and roped in the biggest cricket tournament of the year for a mobile internet deal. IPL 3 has tied up with July systems to power...

Updated: Google India tweets that this will be the first major sporting tournament to be streamed live on youtube platform. Youtube would showcase 60 matches over45 days. Its also stated that this is 2...