UTV Indiagames And Zenga TV Tie Up For Mobile Video

When it rains, it pours. Just a few hours ago we wrote about Disney XD shows coming to Apalya’s platform. Now UTV Indiagames and Zenga TV have announced that they are entering a long term strategic association for mobile video services. They said that as part of the agreement the two will partner to deploy live and archived TV/video content which will include formats ranging from TV shows, movies,...
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IPL Online Tie-ups: Monetization Strategies By IPL Teams

It looks like IPL Team owners are busy in monetizing their teams by partnering with various online companies for different Team rights. Ebay India partners with Kings XI Punjab to bring IPL merchandise to cricket fans worldwide Ebay india, India’s leading online marketplace, today announced a partnership with kings xi punjab, to bring IPL merchandise to cricket lovers across the globe. kings xi...
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IPL on Orkut – KKR Theme by Nokia

Nokia and Kolkata Knight Riders have rolled out a KKR theme for Orkut. Orkut seems to be promoting it too by displaying the theme option right on top of the site!KKR continue to be the team which markets itself the best. Last year they were the most profitable IPL team. With the Sprite and Nokia ads running during every match, KKR seem to be the only team which is riding on ads of their partners!...
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Virgin Spoofs Indian Premiere League (IPL) To Indian Hatke League (IHL)

Royal Chill Maadis Bangalore v Chennai Super Muthus is actually a very tempting name to make anyone check out how the spoof might have panned out. Of course, no particular introduction maybe needed on what the spoof is about though. The news that’s been passed around a few times now is Virgin Mobile’s caricature of the Indian Premier League with its Indian Hatke League. The website offers...
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IPLT20 Launches IPL Community & Chat For Fans – 40K Users Already!

IPLT20.com has launched a social network for fans on its site here. The community for fans called as Fan Voice already seems to be a success with over 40000 members registered and over 360 users online on chat at the time of writing this blog. The platform seems to be powered by Ning.com the white branded social networking solutions provider. Inorder to build engagement on the site IPLT20 is running...
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IPL 2009 – Where is the Money?

Last year, the Kolkata Knight Riders franchisee was the only team which was really profitable. Why? Marketing and Merchandising. The presence of a certain Shah Rukh Khan helped them greatly! SRK was able to rope in his brands. KKR piggy-backed on Nokia and Tag Heur. Reebok outlets were advertising the KKR No. 12 jersey of Khan and all this ensured that KKR made profits to the tune of Rs 13 crores...
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