When it rains, it pours. Just a few hours ago we wrote about Disney XD shows coming to Apalya’s platform. Now UTV Indiagames and Zenga TV have announced that they are entering a long term strategic...

It looks like IPL Team owners are busy in monetizing their teams by partnering with various online companies for different Team rights. Ebay India partners with Kings XI Punjab to bring IPL merchandise...

Nokia and Kolkata Knight Riders have rolled out a KKR theme for Orkut. Orkut seems to be promoting it too by displaying the theme option right on top of the site! KKR continue to be the team which markets...

Royal Chill Maadis Bangalore v Chennai Super Muthus is actually a very tempting name to make anyone check out how the spoof might have panned out. Of course, no particular introduction maybe needed on...

IPLT20.com has launched a social network for fans on its site here. The community for fans called as Fan Voice already seems to be a success with over 40000 members registered and over 360 users online...

Last year, the Kolkata Knight Riders franchisee was the only team which was really profitable. Why? Marketing and Merchandising. The presence of a certain Shah Rukh Khan helped them greatly! SRK was able...