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Demystifying Social Media Marketing!

Demystifying Social Media Marketing!

Last week we had a team meeting in our office where we discussed a very relevant point: 5 years from now will the world use web 2.0 sites as a traffic generator or as relationship building?
 
 
Here are the office stats : 80% believed in relationship building while the rest believed in other way round.
 
 
I personally [...]

Digital Marketing - The Fastrack Strategy!

 
The Internet and the mobile phones have emerged as strong media for information access. Conventional, popular mediums have been the Television, the Radio and the Newspapers. The new media have percolated to the level of mass acceptance. We now have 29.1 crore mobile phone users and 3.8 crore Internet users in India.
 
According to Wikipedia, Digital [...]

Capital 18 picks up a substantial stake in Webchutney

Capital 18 picks up a substantial stake in Webchutney

 

 
 
We have written about this before. Digital advertising companies have proved that they are effective in marketing. The traditional media has begun to take note lately. After the WPP’s acquisition of Quasar Media, now comes the news of Capital 18 acquiring a stake in WebChutney. Capital 18 is the venture capital arm of Network 18. [...]

Internet Marketing Jobs now being Outsourced to India!

India possesses the largest population of English speaking audience. India also possesses a massive pool of young population – a generation which is net and technology savvy. Social Media is on the rise. Net penetration is increasing by the day.
1/3rd of the Indian web users are Web 2.0 site users according to a recent survey. [...]

Online advertising to loose its sheen? The Internet is Old. Already!

Or shall I say Internet might loose its sheen the way we see it now.
The Net evolves - HTML, Java, DHTML, AJAX- web authoring technologies continue to evolve. And so does the nature of the web- from standard, static web pages of the web 1.0 era to community driven, interactive and self updating Web 2.0. Mobile [...]

Spot Vietnam on the globe Or Maybe Google Earth?

Question: So you know China is Asia’s fastsest growing country in the region. Which is the second fastest? India? Wrong! It is…well, Vietnam!
Vietnam? The same country ravaged by War till 1975 or so and later a civil war- is now back with a bang. And why am I blogging about Vietnam for God’s sake? [...]