The online e-Commerce scenario seems to be making new headways each time IAMAI tries to explore patterns regarding the same. The fairly routine ‘Internet Economy Watch Report’ released by IAMAI has made an interesting observation in the January’s issue with Branded Apparel. Evidently, web portals reselling such merchandise witnessed significant growth in traction & business ROI. With almost...

The good fortunes seem to steady for the e-retailing scenario in India. After posting a healthy run at the recently concluded ‘The Great Online Shopping Festival’, multiple e-retailers are reporting significant merchandise sales according to The Internet and Mobile Association of India [IAMAI] latest Internet Watch Report. Which segments have posted the best growth? While we may be forgiven to...

The Internet And Mobile Association of India has revealed the numbers, for the month of September 2012, today. This chronic report, which is the country’s only third party view and scrutiny of the Indian Mobile and Internet market, has shown some optimistic numbers for the Indian e-commerce scenario, yet again. Online Travel portals The report showed that the Indian Railway portal for online booking...

India is supposed to have the fastest growing Internet market among the BRIC nations according to a report by Industry body ASSOCHAM and research firm Comscore. They released a collaborative report which suggests that India is growing very fast, having added some 18 million Internet users during the last year. That is certainly a very increase and India ranks ahead of other BRIC nations Brazil, Russia...

Pinterest has been a raging success with people all across the world. There have been several articles covering the reach and use of this platform for both personal and business uses. While consistently tracking the growth and development of Pinterest, the one thing that has often been pointed out as a disconnect between it’s potential and where it currently stands is the disability of purchasing...

If you’ve signed up to even a single social media blog or see yourself as a “social media enthusiast”, you must already know that Foursquare’s mobile app for the iPhone and Android has been revamped and a new version for Blackberry’s isn’t far away. In fact, Foursquare says that it “isn’t just a fresh coat of paint, it’s a whole new app.” The UI is different making it instantly...

Despite companies continually launching low priced tablets, it’s the high-end ones that are ruling the roost. Indian consumers have demonstrated their hunger for performance oriented & premium priced tablets with Apple’s iPad gaining a very healthy 51% market share last year. The latest iPad launched recently may show a healthy adoption rate too. After defeating its close rival Nokia, Samsung...

In the growing world of mobile internet & smartphones, videos are the evolving medium of entertainment. In synergy, advertisers are now poised to leverage this medium for pushing brand messages. Since India is now well on its way to faster internet, audiences access multimedia content via online videos. In fact, a recent survey from comScore revealed 7 out of 10 Indian Internet Users watched videos...

The UK’s Minister for Universities and Science David Willetts has announced a 10 Million Pound (US$ 16.17 Million) fund infusion to bolster India’s Internet & Communication Tools (ICT). What’s the program all about? The largest collaborative program till date is aimed at researching newer technologies for next generation telecommunications networks. This second phase of the vast project...

A new tracking platform to measure conversion of ads on mobile platform is being promoted by  InMobi. What’s unique? The InMobi AdTracker is separate entity and is not connected to the InMobi ad network. While exact details are sparse, one thing is sure; the ad-tracker does not rely on UDID (Unique Device Identifiers). These are generally the IMEI, IP Address or MAC Address of the device where...