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Companies rush to block premium slots on web media to ensure high brand visibility. They go ahead with deploying advanced multimedia tools, to attract, and engage the users.Is the investment working optimally? Answer is “no”.You can measure it on web media you are advertising. How do these web media help optimise the investment that their [...]

The internet runs only through revenues from advertising is what we all know. The internet is a big marketplace for people to look for buyers and sellers across the globe. Online advertising is booming since the number of internet users is growing rapidly. We had even blogged about the Internet’s growth story in our previous [...]

 
The Internet and the mobile phones have emerged as strong media for information access. Conventional, popular mediums have been the Television, the Radio and the Newspapers. The new media have percolated to the level of mass acceptance. We now have 29.1 crore mobile phone users and 3.8 crore Internet users in India.
 
According to Wikipedia, Digital [...]

 
 
We have written about this before. Digital advertising companies have proved that they are effective in marketing. The traditional media has begun to take note lately. After the WPP’s acquisition of Quasar Media, now comes the news of Capital 18 acquiring a stake in WebChutney. Capital 18 is the venture capital arm of Network 18. [...]

Today everyone is aware about the convenience nature of mobile phones – known as third screen after TV and Computers, its growing popularity seems to be catching the eye of advertising media. Mobile market subscription in India for September was 248.7 million released by TRAI, mobile advertising is becoming more popular way to promote [...]

Perfetti Van Melle the confectionery giant has some very well known brands like mentos, alpenliebe, chlor-mint and happydent among its large collection of confectionery brands. Recently their VP and COO of South Asia Mr.Stefano Pelle gave a talk on Online advertising at Indian Management Institute IMI on 17th July where he claimed that online advertising had great prospects [...]