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After Panel 1,2 and 3 the 4th panel was on “What value do ad networks bring?” And IAMAI had roped in 4 of the India’s ad networks on the podium obviously talking about why one needs to hop onto the ad network platform and how its is more performance driven. For me it would have [...]

The online and mobile advertising is growing very rapidly and those individual specialist agencies which have been evangelists for this space for quite long now might just see takeover interests from bigger media companies. And i guess its about time larger media firms started taking the online and mobile space seriously and reconfirming this trend [...]

IAMAI’s Digital marketing summit was held at Delhi on 14th September. The summit was called Wake up and smell the coffee! And surely some very interesting insights were talked about and discussed at the IAMAI conference.

 
Here is a session by session run down on what took place..
The first session of the seminar, ‘Digital marketing has [...]

Sulekha had been in the news recently for powering the local search on mobiles for reliance. Now it seems its about time Sulekha did some media spend in powering its own brand building and marketing process. To do the same it has hired G2 and Interactive avenues as creative and media agencies. The account size [...]

Some time back, we did a similar article of WATBlog, regarding a marketer’s perspective on web2.0. At the IAMAi’s 2nd session the following people formed the panel.
Shailesh Rao, Managing Director, Google India Ratish Nair, Chief Executive Officer, Interactive Avenues Pushkar Sane, Head Asia, Starcom [...]