Komli Media, which runs an online ad network and an online audience or traffic measurement tool Vizisense, has tied up with the US-based Digital Marketing Solution Provider named Efficient Frontier, to...

The 3rd panel at IAMAI Mobile Ad conference was Mobile – Making the most of the newest new medium. The panelists were as follows: Session Moderator Ravi Kiran, CEO-South East & South Asia &...

Tie ups galore.. Just yesterday we blogged about a tie up between Bigflix and future group and more tie ups have cropped up recently. Its a sign of cross leveraging competencies and focusing on one’s...

Brand Equity‘s Ad Agency Reckoner has listed the top ten Digital Agencies in India recently and according to the annual survey this year the no.1 digital agency is Webchutney followed by Hungama...

After Panel 1,2 and 3 the 4th panel was on “What value do ad networks bring?” And IAMAI had roped in 4 of the India’s ad networks on the podium obviously talking about why one needs to...

The online and mobile advertising is growing very rapidly and those individual specialist agencies which have been evangelists for this space for quite long now might just see takeover interests from bigger...

IAMAI’s Digital marketing summit was held at Delhi on 14th September. The summit was called Wake up and smell the coffee! And surely some very interesting insights were talked about and discussed...

Sulekha had been in the news recently for powering the local search on mobiles for reliance. Now it seems its about time Sulekha did some media spend in powering its own brand building and marketing process....

Some time back, we did a similar article of WATBlog, regarding a marketer’s perspective on web2.0. At the IAMAi’s 2nd session the following people formed the panel. Shailesh Rao, Managing...