Interactive Avenues Bought By IPG Mediabrands

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Mumbai based wholly digital ad agency Interactive Avenues has been taken over by Interpublic Group’s media holding company IPG Mediabrands. The newly acquired company will now form a part of ‘Mediabrands Audience Platform’ (MAP) of the new owner.MAP is essentially a data driven digital services and technologies arm that focuses on search, display, mobile, social, video, applications and e-commerce....
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Big Brands Outsource Social Networking Accounts To Create Buzz. Let Experts Handle it.

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Big Company’s Twitter Handles are being regularly being handed over to“social media-focused experts” to send out their messages & create buzz. Outsourcing has received another avenue to make money with Brands like Nokia, Kotak Securities hiring firms to handle their Twitter accounts & send out Tweets with precision intervals.Why the need to hire companies for such micro-blogging work?...
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Komli Media Ties Up With Efficient Frontier For Search Marketing

Komli Media, which runs an online ad network and an online audience or traffic measurement tool Vizisense, has tied up with the US-based Digital Marketing Solution Provider named Efficient Frontier, to offer search engine marketing solutions to advertisers.Gulshan Verma, Vice President and Country Head, Ad Network, India and Middle East said, “We are excited to partner with Efficient Frontier in...
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IAMAI Mobile Ad Conference – Making The Most Of The Newest New Media

The 3rd panel at IAMAI Mobile Ad conference was Mobile – Making the most of the newest new medium. The panelists were as follows:Session Moderator Ravi Kiran, CEO-South East & South Asia & CEO-Specialist Solutions, Asia, Starcom MediaVest Group Panelists:Takashi Koyanagi, Executive Vice-President, Dentsu Media India Manish Vij, Co Founder & Chief Business Officer, Smile Interactive Shantanu...
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Tie Up Update: MySpace – Virgin / Interactive Avenues -Efficient Frontier

Tie ups galore.. Just yesterday we blogged about a tie up between Bigflix and future group and more tie ups have cropped up recently. Its a sign of cross leveraging competencies and focusing on one’s core competency. Lets look at two such tie ups today: MySpace partners Virgin Mobile – WIll Now Be available across Virgin Handsets MySpace.com the global giant social network which has taken...
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Webchutney Ranks #1 In The List Of Digital Agencies In India

Brand Equity‘s Ad Agency Reckoner has listed the top ten Digital Agencies in India recently and according to the annual survey this year the no.1 digital agency is Webchutney followed by Hungama at no.2 and then Contest2win at no.3. This survey by Brand Equity usually lists the top 25 traditional agencies, media houses, creative directors, influential personalities but this year the very fact...
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@IAMAI 4th Panel – What Value Do Ad Networks Bring?

After Panel 1,2 and 3 the 4th panel was on “What value do ad networks bring?” And IAMAI had roped in 4 of the India’s ad networks on the podium obviously talking about why one needs to hop onto the ad network platform and how its is more performance driven. For me it would have been interesting if some clients who had used adnetworks would be on the podium as well as it would have...
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Its ‘Acquisitions Time’ in the Digital Advertising Space.

The online and mobile advertising is growing very rapidly and those individual specialist agencies which have been evangelists for this space for quite long now might just see takeover interests from bigger media companies. And i guess its about time larger media firms started taking the online and mobile space seriously and reconfirming this trend the Paris-based Publicis Groupe which recently acquired...
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IAMAI Digital Marketing Summit Delhi – A Strong Coffee Brewed?

IAMAI’s Digital marketing summit was held at Delhi on 14th September. The summit was called Wake up and smell the coffee! And surely some very interesting insights were talked about and discussed at the IAMAI conference.  Here is a session by session run down on what took place.. The first session of the seminar, ‘Digital marketing has arrived: Are you ready for coffee?’ was moderated...
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Sulekha hires G2 & Interactive Avenues as creative and media agencies and soon to launch Newshopper!

Sulekha had been in the news recently for powering the local search on mobiles for reliance. Now it seems its about time Sulekha did some media spend in powering its own brand building and marketing process. To do the same it has hired G2 and Interactive avenues as creative and media agencies. The account size for this is expected to be around 15 crores! One of our readers Priya had commented...
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