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On Saturday evening I had gone for my music rehearsals (yes, we’re recording – hopefully I can use the Internet to leverage my music), when a personal experience manifested itself in the form of a beautiful insight.
 
I own a MacBook and whenever I use it in Public – in India it generates some [...]

The NDTV New Media Congress was held a couple of days back and to sum it up – it highlighted how New Media Space has dramatically altered the way people communicate along with the developments and opportunities available for India in the world of new media.
 
An array of prolific speakers were present and they lent out a [...]

In the last post we discussed ephemeralization – doing more with less and its importance with respect to product related technologies. We sort of also saw how that applies to certain web products as well. For example Facebok – by allowing users to do more with one portal, has been perceived as an innovator and also gained [...]

A couple of months back I did an entire series on Innovation of Products. This is in a similar vein; it is more of a continuation rather.
 
 
Today im going to try and look at the key principles of certain technological products relating mostly to their Use related features and attributes on an external level. So this part [...]

I wrote an entire series on Technological Innovation and Leadership a few weeks back (which I plan to continue now) but it struck me that most of what I was saying is restricted only to the products front. In innovation literature one often sees the grandiose themes of R & D, breakthrough technologies, and Intellectual Property. While [...]

Reference web to incremental web - people are contributing a lot more to the web. They do not only use it as a source of reference.
W3 to N3 – www to now, new, near.
Text to Rich Media
Search to Subscriptions – Interests can be subscribed to and information will come
Advertising to Invertising – Advertising getting [...]

At the recently concluded Proto.in Summit, Chintan Mehta from Yahoo! shed some light on the above mentioned topic.
 
 
Mistakes that Innovators make:
 
1) They miss the product vision and user value. So there may be feature overload while the core value may be lost. So there may be products with multiple uses without any core value. One needs clarity of where [...]

The assumption is that India CAN be a technology leader.
 
Historically, India in the last 10 years has been an innovator.
 
 
Take the iPhone as an example. At the launch of the iPhone, Steve Jobs showed the audience that the iPhone flips the picture from portrait to landscape mode automatically. This was shown in India in 1999. [...]

Technological Innovation and Leadership – The Guide to Successful Innovations (The 7th of a Many Part Series)
 
 
 
 
The previous post dealt with:
 
 
 
1)      Customization
 
2)      Convenience
 
3)      Participation
 
 
 
 
 
Today I am going to try and deal with how innovative products need to deal with:
 
 
 
4)      Anticipation
 
5)      Compatibility
 
 
 
 
 
Just to refresh your mind, the three meta generic benefits are Freedom of Choice, Conservation [...]

 
In my previous post I wrote about ‘Freedom of Choice’, ‘Cost Miniaturization’, and ‘Help’ and how they are the essential generic benefits that manifest in the form of:
 
 
1)    Customization/ Personalization
2)    Convenience
3)    Participation
4)    Anticipation (intuition)
5)    Compatibility
6)    Easy trials
7)    Easy use
8)    Benefits that can be learnt while being seen
 
 
 
Today I am going to attempt to give some justice to [...]

In the previous 2 parts we briefly touched upon branding innovation and how that is essential to the longevity and revenue capitalization capability of an innovation. We also touched upon the dangers of over branding innovation. Let’s now get back to the product development aspect and try and dwell further into the World of Generic Benefits.
 
 
In today’s post I [...]

Yesterday we dealt with the idea of a Value Proposition and went deeper into the idea of ‘generic benefits’ that consumers experience (something that was floated in Part 1).
 
 
Today I am going to try and give you a closer look at Innovation and whether it should be branded. I will possibly try and outline where innovations [...]

In yesterday’s article I wrote about innovation, generic benefits, and the nature of technology with respect to innovation.
 
   
Today I am going to try and stretch that concept a little bit more by bringing in another added dimension – that of the Value Proposition.
 
   
A Value Proposition is based on the “fundamental equation of business”
 i.e. [...]

Innovation is supposedly the name of the game today for marketers and product developers alike. This series will deal with product innovations, their nature, how consumers possibly look at them and how an innovation can be successfully leveraged.
  
Let’s first take a look at the approach taken by firms towards innovation.
  
Too many firms today believe [...]