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US Government Launch Facebook App For Swine Flu Vaccine Awareness – What Is India Doing?
The United States of America might have been the worst hit during the Swine Flu pandemic, but now they have a solution to fight it hereafter. The threat of influenza is now being fought using the social networking medium to create more awareness about the vaccine. The Department of Health and Human Services (HHS) has [...]
FMCG Advertising Online Aspire Greater Results – What Can Digital Media Expect From This?
Its been quite a roller coaster ride for FMCG brands to come up with something of great value online for their brands. But there have been instances where brands have been launched online before being introduced directly to their end customers. Coca-Cola India in August 2009 launched a new integrated communication initiative – Fridge Mein [...]
Fight The H1N1 Pandemic – In.com Launches Online Swine Flu Guide
With the World Health Organization estimating the swine flu to affect 2 billion people worldwide, and the Indian government estimating 33% of the population to get infected within our country, it is clear that what you see in the news today is only the beginning of a long journey.
Sprite’s Latest Campaign Online – TV Ads Take A Back Seat
It looks as if the Indian market is finally gearing up for advertising via the digital medium. We have already talked about the Bollywood movie houses increasing their digital medium budgets, while other examples include Star TV showcasing premiers online before television. The online advertising industry is slated to grow at 20% as compared to [...]
In.com Ties-up With Sprite For Close knitted Ad Campaign
Today marketeers are not averse to try out different channels of media to create desired effect that too with some unique blends. Network 18 owned In.com in such practise has tied-up with Sprite for a close knitted Ad campaign across the e-mail service of its portal.
The user of e-mail service is presented with an image [...]
Co-branded Book Store by Infibeam & In.com
Ahmedabad based book retailer Infibeam, launched co-branded online book store in association with In.com – Arm of Network 18 group. Infibeam books will be featured in In.com Shopping. While merchandising and inventory management will be done by Infibeam.
Infibeam is an expert in his domain and have its own book stores in India where it offers [...]
In.com Soft Launches Blogging Platform Blish – A Test Of Engagement On In.com?
In.com has gone ahead and launched its own blogging platform in Blish. Blish marries the concept of multimedia blogging to a twitter like community platform.
On Blish One can Post text, photos, videos, links, games, rss feeds and also twitter updates. One can follow other users at blish and their updates as well (just like [...]
AOL to Cut Staff Strength to Give Core Businesses More Air to Breathe
AOL has announced its decision to cut its staff strength by 10% across boards and locations worldwide. The decision will affect nearly 700 staffers who will be given pink slips by the end of March in the company. AOL which moved from being an ISP to focus more on growing its Internet Advertising business after Time Warner took it over has been facing business pangs since some time now. It seems AOL takes the idea of fall winter quite literally having trimmed its workforce twice in the past 2 years around fall owing to restructuring of the business and slow growth.
Breaking: In.com Integrates Gmail, Windows Live Mail, Yahoo mail & Rediffmail Login – Also Integrates Burrp & Bookmyshow
In.com has done a bunch of feature and vertical addition to its horizontal portal. Recently we had blogged about all Web18 properties being brought under the in.com basket now it seems In.com is taking the concept of integration beyond Web18 properties. In.com has integrated mail logins for gmail, hotmail, yahoomail and rediffmail all together at [...]
In.com Launches ‘Email In The Future’ Feature
Web18’s in.com has launched another interesting feature known as ‘FUTURE MAIL’. This feature basically allows users to schedule mails at a future date. As a professional this could be very useful for setting birthday emails anniversaries or any crucial dates.
In.com is directly competing with the likes of rediff.com when it comes to email userbase of [...]
Web18 Reports Q2 Loss of 24.2 Crores – Claims No.2 Postion In Indian Internet Space
Web18 Reports Losses – An Economy Slowdown + In.com Marketing Spend Impact?
Web 18 has reported a net loss of 24.22 crores as per this release of their Q2 results. A look at the numbers shows that their earnings are around 15.26 crores and the expenses are 34.2 crores. Now as one may know most of [...]
In.com Integrates Cricketnext, Tech2, Josh18 & Buzz18 – Launches Shopping, Photo Sharing & Mobile Version
Well In.com the horizontal portal from web18 whose expensive domain name was talk of the town has been very active offlate making upteen number of changes not only on In.com but also on other sister sites of Web18 which are being integrated as a part of In.com.
So which are the Web18 sites that are now [...]
In.com Targets Investors Via Moneycontrol.com
Just came across this ad while accessing an article from Moneycontrol.com. Click image below to view the ad:
We had recently blogged about the revamp of Moneycontrol and the in.com widget placed prominently on the homepage of the new revamped moneycontrol. Now it seems the Web18 guys are taking this a step further and using the [...]
Web 18 Revamps Moneycontrol.com – In.com Integrated In New Layout
So finally moneycontrol.com has got a new face, that means they must had done customer survey before changing it to Web 2.0 look (use of ajax, curved corners etc..). The moneycontrol.com was one of the first websites dedicated to investments, stocks and other markets news. Moneycontrol.com is an online property of Web 18, heavily funded & the most popular one. Read on to know how this could be part of a bigger integration strategy.
WATBlog Spots: Web 18’s In.com Goes Public Beta – Big Media Spend Expected..
In.com which is web18’s horizontal portal play which had launched as a closed beta site with invite only and a logged in portal as we had blogged before has now opened up to public beta. The site has a very nice UI but looks more like an aggregator of content when compared to its biggest competitor in the horizontal portal space i.e. rediff.com which i known for creating editorial content. Read on to find out more on what could it mean for horizontal space..