Archive for in game advertising
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WATFive: Google-Worldbank, Facebook Ads API, Microsoft-ComScore, Mobile Checker & ForwardOn
As promised here is your daily dose of WATFive news stories:
Google - World Bank to counter Microsoft-Wolfram Aplha Partnership
It seems all the Google competitors unable to beat its prowess are finally turning into bargain hunters to remain afloat. Its only been a day since Microsoft tied-up with Wolfram Alpha data to enhance Bing’s results and [...]
At India Gaming Summit – Marketing The Gaming Industry
WATGame was at the India Gaming Summit and Session 4 was on Marketing The Gaming Industry.
Session Chairman – Arun Mehra, Zapak
Panelists –
+ Shantanu Sirohi, Interactive Avenues
+ Madan Sanglikar, Mindshare
+ Saurabh Kanwar, Channel [V]
The session was focused on marketing the games themselves and marketing done through the games.
Shantanu started his session first. Being from an Interactive [...]
In-Game Advertising, The Next Biggest Gold Mine in Town!
How do you make people believe that the average age of today’s Indian gamer is 28 years and 61% of all console players are above 18 years of age? This is hardly the age that one might call adolescence. Rather, this is the age that actually influences a family’s purchases and is also a young, bachelor bread winner who does not mind splurging a few extra bucks on branded consumer goods. So, it comes as no rocket science that today’s brands and advertising agencies are eyeing the video gaming industry is the latest prospective arena for advertising and increasing brand awareness.
Shashi Reddi – An Exclusive Interview with the Founder of FXLabs on In-Game Advertising
The advertising scenario is up for an overhaul. The company big-wigs are finally realising that the consumer has been getting immune to traditional ways of advertising and are coming up more innovative ways to capture the mind share. In-game advertising and the concept of reaching out to consumers using computer games as a platform is finally catching on in India.