Ybrant Digital, the company offering digital marketing solutions, is planning for an IPO in order to raise INR 700 crores in order to expand to Chinese and Brazilian markets. Ybrant also plans to buy a...

As promised here is your daily dose of WATFive news stories: Google - World Bank to counter Microsoft-Wolfram Aplha Partnership It seems all the Google competitors unable to beat its prowess are finally...

WATGame was at the India Gaming Summit and Session 4 was on Marketing The Gaming Industry. Session Chairman – Arun Mehra, Zapak Panelists – + Shantanu Sirohi, Interactive Avenues + Madan Sanglikar,...

India has a history of the kind of mentality that suggests “playing games” as a realm of “kids only”. I still remember the times when I used to review games for one of the leading...

  The advertising scenario is up for an overhaul. The company big-wigs are finally realising that the consumer has been getting immune to traditional ways of advertising and are coming up more innovative...