Lunch Hour Is The Peak Time For Internet Usage:IMRB

What do you do during the lunch hours at the office besides having lunch? Perhaps connect with some friends or read some interesting stuff. And what’s the best medium you opt for? It’s Internet. How...
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IMRB launches Web Audience Management (WAM)

IMRB International, in a joint effort with Internet and Mobile Association of India (IAMAI) has launched the Web Audience Measurement (WAM). WAM is a tool to measure internet usage. It will not just measure...
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Now Surfing – Rural India @ 5.4 Million Users

If you are talking about an Internet revolution in India, you will, now, have some very impressive numbers to aid you. The Internet and Mobile Association of India (IAMAI) and the Indian Market Research...
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WWW: WAT Weekly WrapUp 15th August – 22nd August 2010

This week saw Ybrant acquiring Lycos and then planning for an IPO which raised questions if the acquisition was done purely to increase market value. Facebook launched Facebook Places but only for iPhone...
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PC Vs Mobile Penetration – Analyzing Study By Intel And IMRB

Intel and IMRB recently concluded a study, which is considered to be one of the largest studies conducted in India, on the penetration of personal computers in India. The study that was conducted across...
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Internet Touches 71 Million Users In 2009 – IAMAI Report

Internet is growing in India on the back of social media evolution and proof is a recent report conducted by IMRB-IAMAI. The latest reports suggests that the total internet users base in India has touched...
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Nielsen To Launch Internet Measurement Metric For India

The internet has always suffered at the hand of metrics. Metrics which disclosed much more details that made the medium more accountable than other mediums like TV and Print. Also a single metric which...
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Rural India Has 3.3 Million ‘Active’ Users – Can Vernacular Content Drive This Number Higher?

IAMAI And IMRB have come up with a release on the number of active rural internet users. The number as of March 08 is pegged at 3.3 million active internet users in rural India. The total number of Internet...
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Get Ready For More Banners! – Says IAMAI-IMRB Report

The IAMAI-IMRB Report on ‘Online Banner Advertisements‘ was released today. According to the report online banner advertisement market would grow at 40% to reach 350 crores by 2008-09 from...
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I-Cube Report 2007: Cyber Cafes Remain Favorites!

The  Internet and Mobile Association of India (IAMAI) and IMRB International have jointly published the I-Cube Internet In India Report 2007. The IAMAI and IMRB have jointly researched the report through a survey...
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Indian E-Commerce Trade To Cross Rs. 9000 Crores By End Of Mar’08

As we had mentioned in our previous posts about Fabmall-manorama launching an e-commerce site and the launch of Futurebazaar, Indian e-commerce market is booming right now. Big players like Big Bazaar,...
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Zapak gets a revamp.. looks to rule the 21 crore gaming market

Zapak got a revamp recently and added an unlimited emailbox along with the other niche offerings like zapak girls and zapaktv. I also got a promotional mail from zapak (as im a subscribed member) informing...
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