Having a good Social Media Strategy is critical for a brand to develop its image as well as to increase its engagement, reach to its consumers.  Many consumer brands have got this spot on but how about banking companies?  It seems one Indian bank has managed to rise to the top of the social media game. IDBI is an Indian Public Sector banking institution which has a network of 933 branches, 621...

Tie ups continue in this space and Ibibo which we have been tracking closely has gone ahead with another entertainment tie up and Paymate which recently entered the nepal market has closed a tie up with IDBI bank. Lets look at the details of these tie ups. Ibibo Ties Up with Sony BMG – Launches Michael Jackson Contest As stated earlier as well Ibibo is working very aggressively on its entertainment/contest...