ibibo Yet Again Launches A Musical Initiative – Is Music The New Tool To Success?

by | posted: September 1, 2009
We’ve all heard about music being the finest drug and that we should stick to it no matter what. The era of musical revolution begun right during The Great Depression, 1929 when employment was available...
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Sony Music And iBiBO Tie Up – Singing Competition On Mobile

by | posted: July 23, 2009
Ibibo’s one of the more popular Indian social networking sites. From moulding itself into an entertainment hub to introducing the idea of Ibibo networks, Ibibo’s attempting everything to replicate...
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Ibibo Introduces Ning Like Feature Called Networks

by | posted: April 10, 2009
Ibibo is trying to be one stop destination for most of the web users with continuous addition to its services and they have added one more feather in their cap with introduction of Network feature a.k.a...
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Ibibo Announces iHunk

by | posted: February 20, 2009
So the beginning of 2009 seems to be keeping ibibo.com busy as it did towards the end of 2008. They announced the launch of a new application – iHunk, for young men across India to showcase their...
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Tie ups Update – Ibibo – Sony BMG / IDBI – Paymate

by | posted: December 19, 2008
Tie ups continue in this space and Ibibo which we have been tracking closely has gone ahead with another entertainment tie up and Paymate which recently entered the nepal market has closed a tie up with...
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Tie Ups Update: Komli – PointRoll / Ibibo – YashRaj / 7 Seas – Greystripe

by | posted: December 15, 2008
With the slowdown coming in thick and fast tie ups seems to be the mantra to keep adding value to one’s offering without adding costs. There are three tie ups update in this post.. So check out who...
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Ibibo Launches iVideostar Contest – Ibibo Following the Entertainment Contest Strategy

by | posted: December 4, 2008
ibibo.com has launched ‘iVideostar’ which is a contest wherein users can display their dancing talent by uploading their own videos. Ibibo has roped in Bollywood choreographers, Bosco and Caesar, whose...
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Social Networks Bend Towards A Branding Strategy – Will It Rake In The Revenues?

by | posted: September 18, 2008
More and more social networks are announcing what I would call a social media branding bouquet of products for advertisers. Advertisers who have got used to using the digital medium as a lead and sometimes...
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“90% Of Acquisitions Destroy Value” – Sanjeev Bikhchandani – Naukri.com CEO Talks on Build Vs Invest/Acquire Models

by | posted: July 22, 2008
Updated Again: Sanjeev sent me this reply on facebook post reading this article. After reading his reply I have to say Point Taken Sanjeev Read his reply below:   Sanjeev Bikhchandani’s response:...
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TieUps Update: ZoomTv – Vdopia Video / Ibibo – FTV / C2W – iTasveer

by | posted: June 12, 2008
Tieups Tieups Tieups! Three times for the three tieups I’ll be covering in this post .. Well as they say “if you can’t do it yourself then.. Tieup!” That seems to be the golden...
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Myntra ties up with IndyaRocks

by | posted: April 23, 2008
Myntra, recently announced their partnership with Indyarocks.com a leading online and mobile social networking portal. Through this partnership, Myntra’s services will be made available to more...
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BidAdda Attracts Women users from Asian Countries

by | posted: April 19, 2008
A new trend has been observed on Bigadda.com. A lot of newer members are joining the site from other countries such as Pakistan, Sri Lanka, Philippines, Indonesia, Malaysia, Thailand, Nepal.     Over...
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Komli To Sell Banners on EBay! More Ad Networks To Crop Up..

by | posted: April 3, 2008
Komli has cracked the deal of its life as an ad network. Ebay India the ecommerce auctions giant has roped in komli to sell ad space on its site.  In the US, eBay has a tie-up with Yahoo to sell text...
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BigAdda Follows Orkut, Adds Regional Language Messaging

by | posted: March 4, 2008
The use of social networking sites (SNS) is most common among the youths for networking, dating and friendship. There has been a growth of 47% in the use of the SNS. According to JuxtConsult, 44% of the...
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Ibibo Ropes In VJ Sophie As Blogger! – Ties Up With MTV For ISuperstar TV Show!

by | posted: February 20, 2008
Ibibo which was recently in the news for roping in Ravi Shastri for a cricket blog has been pumping in marketing dollars as if their pockets are never ending. We wrote about how Ibibo was sponsoring movies...
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Myntra.com ties up with Ibibo, HolidayIQ, and Chakpak and Many More

by | posted: February 11, 2008
Myntra.com was on of the companies that was presenting at Proto.in when we were in Chennai. Myntra is basically a company that allows consumers to create their own merchandise. Myntra.com is also a...
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