You are browsing the archives of ibibo.

More and more social networks are announcing what I would call a social media branding bouquet of products for advertisers. Advertisers who have got used to using the digital medium as a lead and sometimes even a conversion generating medium are now being approached by leading social networks of India with a branding based model.
So [...]

Updated Again: Sanjeev sent me this reply on facebook post reading this article. After reading his reply I have to say Point Taken Sanjeev Read his reply below:
 
Sanjeev Bikhchandani’s response: “The way to measure value creation is what happens to the merged entity after 3 to 5 years and not the fact that acquisitions [...]

Tieups Tieups Tieups! Three times for the three tieups I’ll be covering in this post .. Well as they say “if you can’t do it yourself then.. Tieup!” That seems to be the golden mantra being followed in the Indian internet space these days. In just a span of a week there are three noteworthy tieups for three differnet internet portals.

Myntra, recently announced their partnership with Indyarocks.com a leading online and mobile social networking portal. Through this partnership, Myntra’s services will be made available to more than a million active Indyarocks users.
All photos and designs uploaded on Indyarocks can now be printed on any of Myntra’s products using the on-demand customization platform offered by Myntra.
‘We are excited [...]

A new trend has been observed on Bigadda.com. A lot of newer members are joining the site from other countries such as Pakistan, Sri Lanka, Philippines, Indonesia, Malaysia, Thailand, Nepal.
 
 
Over the last month it has been observed that a large number of users from the neighboring Asian countries are joining Bigadda and close to 25% are women.
 
 
Bigadda seems to [...]

Komli has cracked the deal of its life as an ad network. Ebay India the ecommerce auctions giant has roped in komli to sell ad space on its site.  In the US, eBay has a tie-up with Yahoo to sell text and graphical ad inventory on its US site, eBay.com. Currently Ebay’s Indian site also [...]

The use of social networking sites (SNS) is most common among the youths for networking, dating and friendship. There has been a growth of 47% in the use of the SNS. According to JuxtConsult, 44% of the online traffic just uses Internet for SNS. As the users are increasing there is a need for making [...]

Ibibo which was recently in the news for roping in Ravi Shastri for a cricket blog has been pumping in marketing dollars as if their pockets are never ending. We wrote about how Ibibo was sponsoring movies like Jab We Met and also launched a Public ka Vitt Mantri which we criticized in our earlier [...]

Myntra.com was on of the companies that was presenting at Proto.in when we were in Chennai. Myntra is basically a company that allows consumers to create their own merchandise. Myntra.com is also a marketplace for designers where creative people can simply upload their designs and earn a royalty every time their design sells. In addition to that [...]

We recently blogged about Ravi Shastri being affiliated with ibibo.com and we have now noticed that ibibo is pursuing Social Ads on Facebook.  
 
 
On one level this shows that Indian Companies are willing to experiment with new forms of marketing online but i doubt this kind of a strategy works for Ibibo - are they trying to engage audiences within  a social [...]

Blogs and Blogging are going mainstream and this can be said from the fact that niche blogging be it age based or topic based is being invested in by traditional and online media companies.  Recently we mentioned on how regional women bloggers are in vogue and also how microsoft is trying to lure bloggers to [...]

Trust Ibibo the blogging/social/answers network to come up with different kinds of marketing tactics. So if earlier it was paying users for blogging which we also put as a question to the Ibibo CEO on WATShow. Now Ibibo has gone ahead and done a tieup with Zee TV for a budget based TV reality show [...]

WATShow.com caught up with the Ibibo CEO Ashish Kashyap at the recently concluded IAMAI Digital Summit in Delhi and questioned him on the family.
1) Onefamily.com his newest initiative within Ibibo.. What is the objective and how does it plan to add the older crowd?
2) Ibibo’s initial marketing strategy of offering money for best blogs received [...]

Esther Dyson,Chairperson of EDventure Holdings (USA) delivered the keynote address. AshishKashyap, CEO of Ibibo and Anupam Mittal, Chairmanof the People Group completed the Panel.
 
Here is WAT we think required attention andanalysis:
(Psst.. watch out for exclusive interviewsof Esther Dyson and Ashish Kashyap on WATShow)
 
 
Privacy of users will be the concern oftomorrow. Users will be given  morefreedom to control their content. [...]

Esther Dyson, Chairperson of EDventure Holdings (USA) delivered the keynote address. Ashish Kashyap, CEO of Ibibo and Anupam Mittal, Chairman of the People Group completed the Panel.
 
Here is WAT we think required attention and analysis:
(Psst.. watch out for exclusive interviews of Esther Dyson and Ashish Kashyap on WATShow)
 
 
Privacy of users will be the concern of tomorrow. Users will be [...]