MVAS Players Define Code Of Conduct Policies

by | posted: May 15, 2009
IAMAI has issued a diktat for the orderly movement of Mobile VAS players.The code of conduct agreement issued by IAMAI will help in scrutinizing mobile VAS players in times of mishaps and would help in...
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ROI –Sole Determinant Of ICT Use Among SME’s: IAMAI Survey

by | posted: April 29, 2009
Return on Investment is the sole determinant of ICT (Information and Communication Technology) use among Micro, Small and Medium Enterprises [MSME's] in India concludes a survey conducted by the Internet...
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Events Update: StartUp Saturday & Web Analytics Roundtable

by | posted: April 10, 2009
In the next 10 days there are a couple of events that we shall be attending and we hope to see you as well. Here is an update on both of them. 11th April – Startup Saturday Mumbai – Entrepreneurship...
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IAMAI Mobile Ad Conference – Opportunities In Mobile Advertising

by | posted: January 19, 2009
The first panel at the IAMAI Mobile Ad conference held in mumbai on the 16th of January was Opportunities in Mobile Advertising in India. The panelists for this session included: Moderator: Abdul Khan,...
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Rural India Has 3.3 Million ‘Active’ Users – Can Vernacular Content Drive This Number Higher?

by | posted: January 15, 2009
IAMAI And IMRB have come up with a release on the number of active rural internet users. The number as of March 08 is pegged at 3.3 million active internet users in rural India. The total number of Internet...
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Pay For Performance Marketing – A Curse Or A Boon For Digital Media?

by | posted: January 14, 2009
We were at the Pay For Performance panel yesterday held at Sunville Rooms Worli, Mumbai by IAMAI and Pinstorm. The discussion was an interesting one but for me certain key issues were highlighted during...
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Event Update: Marketing Through Recession – IAMAI Pay For Performance Panel Today

by | posted: January 13, 2009
Today IAMAI is organizing a panel discussion on Pay for performance marketing which looks at the ways in which marketing can prosper through recessions. This panel will consist of Pradeep Shrivastava of...
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Vernacular Content on The Web – Patterns, Capabilities and Barriers to Consumption Revealed by IAMAI

by | posted: January 9, 2009
Towards the end of December IAMAI released a Vernacular Content Consumption Report. The report the last released by IAMAI in 2008 studies the consumption patterns of vernacular content, the potential and...
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Lead Quality Accountability Best Practices – IAB’s Initiative at Market Transparency in Online Advertising

by | posted: December 30, 2008
Given the fact that there aren’t any bodies in India that set online advertising standard or officially set the guidelines I head back to IAB to see standards development that can be implemented...
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Events Update: Events To Attend In January!

by | posted: December 29, 2008
January can be termed as a Startup month.. With two of the biggest startup events scheduled to happen in January and both of them are going to be in Bangalore at the same venue. Here are the event updates...
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ConnectedIndians.com – Finally a Collective Effort to Boost Internet Penetration in India

by | posted: December 29, 2008
I read the ET today (well I do it everyday, but that’s not the point) and saw this piece of news as an ad along with the knowledge forum article. Intel has launched a campaign to boost Internet penetration...
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At IAMAI Digital Entertainment – Entertainment on Mobile

by | posted: November 15, 2008
The 4th and final panel of the IAMAI Digital Entertainment Conference held at Mumbai this week was on mobile entertainment. The panelists included: Viren Popli – Sr. Vice President & Head-Mobile...
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At IAMAI Digital Entertainment – Online Video & Gaming

by | posted: November 15, 2008
The third panel at the IAMAI Digital Entertainment Conference focussed on Online Video and Gaming.  The panelists of this panel were: Ajay Khanna – General Manager, EA Games India Bruno Goveas...
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At IAMAI Digital Entertainment – Digital TV Panel

by | posted: November 15, 2008
The second session at the IAMAI Digital Entertainment Conference revolved around Entertainment from 10 feet i.e. Digital TV. The panelists for this session were Vikram Kaushik – MD  – Tata...
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@IAMAI Panel 2 – Performance Based Marketing VS Brand Building – “Indian Marketers are still stuck in Clicks”

by | posted: October 2, 2008
We were at the IAMAI Digital Marketing Summit and after the first session on Standards and norms we attended the second panel which was on Performance VS Branding. It was clear from the profiles of the...
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IAMAI 4th Digital Marketing Conference: A Comprehensive Coverage and Analysis of Session 1 – Are Standards and Norms Required to Ensure The Next Round of Growth

by | posted: October 1, 2008
We were at IAMAI’s 4th Digital Marketing Conference yesterday at the ITC Grand Central, and though we planned to get these posts up yesterday, the content was incredibly vast to sit and analyse at...
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