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IAMAI has issued a diktat for the orderly movement of Mobile VAS players.The code of conduct agreement issued by IAMAI will help in scrutinizing mobile VAS players in times of mishaps and would help in providing more qualitative services to Subscribers and Telcos.
The code of conduct defines following regulations:

All members to abide by TRAI regulations [...]

Return on Investment is the sole determinant of ICT (Information and Communication Technology) use among Micro, Small and Medium Enterprises [MSME's] in India concludes a survey conducted by the Internet and Mobile Association of India [IAMAI] in association with eStatsIndia.com.
The survey was conducted among 1000 MSME’s,most of them IT savvy B2B suppliers in 8 cities [...]

In the next 10 days there are a couple of events that we shall be attending and we hope to see you as well. Here is an update on both of them.
11th April - Startup Saturday Mumbai - Entrepreneurship Skills Workshop
Time: 2.00 - 8.00 pm
Venue: FMB1, Next to Bistro,S.P. Jain Institute of Management & Research, Munshi [...]

The first panel at the IAMAI Mobile Ad conference held in mumbai on the 16th of January was Opportunities in Mobile Advertising in India. The panelists for this session included:
Moderator: Abdul Khan, Vice President & Head Marketing, Tata Teleservices
Panelists:

Sanjay Tripathy, Executive Vice President & Head Marketing, HDFC Standard Life
Jai Maroo, Director, Shemaroo Entertainment
Vibhas Mehta, Business [...]

IAMAI And IMRB have come up with a release on the number of active rural internet users. The number as of March 08 is pegged at 3.3 million active internet users in rural India. The total number of Internet users that have accessed the internet atleast once is pegged at about 5.5 million.
According to the [...]

We were at the Pay For Performance panel yesterday held at Sunville Rooms Worli, Mumbai by IAMAI and Pinstorm. The discussion was an interesting one but for me certain key issues were highlighted during the discussion which threw light on what could possibly be the future of Digital Marketing in India.

Insight 1- When you say [...]

Today IAMAI is organizing a panel discussion on Pay for performance marketing which looks at the ways in which marketing can prosper through recessions.
This panel will consist of Pradeep Shrivastava of Idea Cellular, Ronita Mitra of ICICI, Rajiv Prabhakar of Sharekhan, Debadutta Upadhyaya of Yahoo and Lynn de Souza of Lintas and moderated by Mahesh [...]

Towards the end of December IAMAI released a Vernacular Content Consumption Report. The report the last released by IAMAI in 2008 studies the consumption patterns of vernacular content, the potential and the barriers to consumption prevalent in the Indian digital (especially web) space. Besides the Internet the report also carries a heavy analysis of the Regional content consumption by Indians in general and also involves a specific comparitive study of Television and Internet with regards to this subject.

Earlier this month IAB introduced a new initative at creating transparency between agencies and publishers over quality leads with the Lead Quality Accountability Best Practices document.

The recommendations outlined in this document address two main areas:

1. Define best practices for advertiser sharing of invalid leads with publishers to improve the process of accounting for leads.
2. Define best practices for advertiser sharing of converted leads with publishers to improve advertiser conversions and ROI.

January can be termed as a Startup month.. With two of the biggest startup events scheduled to happen in January and both of them are going to be in Bangalore at the same venue.
Here are the event updates for this month:
Jan 9th-10th - Headstart and Compute 2009 - NIMHANS Bangalore - HeadStart and Compute conference [...]

I read the ET today (well I do it everyday, but that’s not the point) and saw this piece of news as an ad along with the knowledge forum article. Intel has launched a campaign to boost Internet penetration in India called ConnectedIndians.com. The effort named of course at the idea of connecting a billion Indians. The initiative has the biggest stakeholder’s in the Indian telecom and computing industry as sponsors and perhaps might be ‘the’ initiative to get the Internet moving beyond the metros in India.

The 4th and final panel of the IAMAI Digital Entertainment Conference held at Mumbai this week was on mobile entertainment.
The panelists included:

Viren Popli - Sr. Vice President & Head-Mobile Entertainment, Star India
Probir Roy - Co founder & Director, Coruscant Tec
Manoj Dawane - Chief Executive Officer, Mauj Telecom
Srinivas Gopal - General Manager Marketing, Idea
Salil Bhargava - [...]

The third panel at the IAMAI Digital Entertainment Conference focussed on Online Video and Gaming.  The panelists of this panel were:

Ajay Khanna - General Manager, EA Games India
Bruno Goveas - Head Marketing & Product Management, Akamai
Parminder Singh - Business Head, Technology, Google India
Ashish - CEO, Ibibo Web Pvt Ltd
Rohit Sharma - COO, Zapak Digital Entertainment [...]

The second session at the IAMAI Digital Entertainment Conference revolved around Entertainment from 10 feet i.e. Digital TV.
The panelists for this session were

Vikram Kaushik - MD  - Tata Sky
Sujata Dev - CEO Time Broadband
Preeti Desai - VP Marketing & Strategic Alliances
Saurabh Kanwar - Vice President Content and Communication, Channel V
Panel Moderator - Govindrj Ethiraj, Editor-in-Chief, [...]

We were at the IAMAI Digital Marketing Summit and after the first session on Standards and norms we attended the second panel which was on Performance VS Branding. It was clear from the profiles of the panelists that they would push for branding as the required step vs performance as there was no Search engine [...]