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Ajit Balakrishnan On What Is Wrong With The Digital Space, What It Needs & What Lies Ahead..

Ajit Balakrishnan On What Is Wrong With The Digital Space, What It Needs & What Lies Ahead..

Ajit Balakrishnan  – Chairman of Rediff.com gave the keynote at the IAMAI Digital Marketing Conference held at Delhi yesterday. Personally I felt it was one of the best keynotes that Ive heard at any event. Ajit traced the growth of internet right from 1995 to this day and also pointed out key pain points for [...]

@IAMAI Panel 2 - Performance Based Marketing VS Brand Building -

@IAMAI Panel 2 – Performance Based Marketing VS Brand Building – “Indian Marketers are still stuck in Clicks”

We were at the IAMAI Digital Marketing Summit and after the first session on Standards and norms we attended the second panel which was on Performance VS Branding. It was clear from the profiles of the panelists that they would push for branding as the required step vs performance as there was no Search engine [...]

@IAMAI Digital Marketing: Traffic to Website & Conversions - Getting traffic is easy but conversion is the key!

@IAMAI Digital Marketing: Traffic to Website & Conversions – Getting traffic is easy but conversion is the key!

After 1, 2, 3 and 4 panel discussions the last panel discussion at IAMAI Digital Marketing Conference (Bangalore) was on “TRAFFIC TO WEBSITE AND CONVERSIONS”.

The moderator of this last panel was K Vaitheeswaran, Co founder & Chief Operating Officer, Indiaplaza who started the panel on a humorous note by stating that audience and organizer wariness [...]

@IAMAI Digital Marketing: The Blended Search Revolution - A Discussion On Searchability, Local & Vertical Search

@IAMAI Digital Marketing: The Blended Search Revolution – A Discussion On Searchability, Local & Vertical Search

After 1, 2 and 3 here is the 4th panel discussion which happened at IAMAI Digital Marketing (Bangalore). This session was on “THE BLENDED SEARCH REVOLUTION”

The session moderator was the Founder of the Matrix Partner’s backed local search service Asklaila Mr.Shriram Adukoorie.

Shriram Adukoorie, Founder, Asklaila started the panel stating that the entire ecosystem is trying [...]

@IAMAI Digital Marketing: New Media Tools - A Discussion On Social Apps, Gadgets, Search & More

@IAMAI Digital Marketing: New Media Tools – A Discussion On Social Apps, Gadgets, Search & More

 
In continuation from our last post on the first panel at IAMAI Digital Marketing Conference (Bangalore) here is the post around the second panel which was on “NEW MEDIA TOOLS”
The panel was moderated by PG Ponnappa - Vice President & General Manager, AOL Interactive
Here is what everyone had to say:
PG Ponnappa - Vice President & General Manager, AOL [...]