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The study was conducted to benchmark and explore the impact of online ad intermediaries (good ol’ ad networks) on ad rates, profitability and ad inventory management for publishers. And it revealed some interesting and surprising (to me) facts. According to the study, publishers on an average experienced 20 - 30% growth in their revenues compared to last year. And more importantly, the use of Ad Networks by publishers grew from a paltry 5% to a substantial 30%. The study essentially suggests that a lot of publishers are increasingly using Ad networks to make something out of their unused ad inventory that don’t sell through direct advertising.

 
The Interactive Advertising Bureau has released an update on Rich Media Ad Units as well as added a couple of units to the standard advertising creatives.
 
A lot of innovative efforts, majorly driven by some BIG players to provide promotional solutions to their advertisers has now been stamped standard with the IAB’s latest update. So, we [...]