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U.S. Online Ad Spend Decline 5 Percent in Q1-2009:IAB-PwC
The Interactive Advertising Bureau (IAB) and PricewaterhouseCooper (PwC) released data reporting that Internet advertising spend declined to $5.5 billion, a 5 percent (QoQ) decline for the first quarter of 2009.
The numbers are only for U.S market and as such do not denote the internet advertising spend in other countries. As such emerging markets are immune [...]
Lead Quality Accountability Best Practices – IAB’s Initiative at Market Transparency in Online Advertising
Earlier this month IAB introduced a new initative at creating transparency between agencies and publishers over quality leads with the Lead Quality Accountability Best Practices document.
The recommendations outlined in this document address two main areas:
1. Define best practices for advertiser sharing of invalid leads with publishers to improve the process of accounting for leads.
2. Define best practices for advertiser sharing of converted leads with publishers to improve advertiser conversions and ROI.
IAB Reveals Digital Pricing Benchmarking Study: Overall Ad Revenues Increase
The study was conducted to benchmark and explore the impact of online ad intermediaries (good ol’ ad networks) on ad rates, profitability and ad inventory management for publishers. And it revealed some interesting and surprising (to me) facts. According to the study, publishers on an average experienced 20 – 30% growth in their revenues compared to last year. And more importantly, the use of Ad Networks by publishers grew from a paltry 5% to a substantial 30%. The study essentially suggests that a lot of publishers are increasingly using Ad networks to make something out of their unused ad inventory that don’t sell through direct advertising.
IAB Gets Rich: Releases Guidelines to Standardize Rich Media Ad Units
The Interactive Advertising Bureau has released an update on Rich Media Ad Units as well as added a couple of units to the standard advertising creatives.
A lot of innovative efforts, majorly driven by some BIG players to provide promotional solutions to their advertisers has now been stamped standard with the IAB’s latest update. So, we [...]