In an initiative to capitalize the ever increasing music streaming industry, Tata Docomo has tied up with music streaming service Saavn to launch a range of data plans, which allow users to stream music and access exclusive international music content. The company claims this is the first time any telecom operator has tied up with a music streaming service. Available only for Tata Docomo users, the...

The consumption of music is undergoing tremendous changes. To say that music is going digital, would be to state the obvious. The focus is now just not on digital but specifically on mobile/online apps. The number of smartphone users in India is on the rise as is the number of mobile internet users. This basic shift in preference of technology and medium is dictating the way in which other media is...

When a niche turns to a competitive battleground for recognition and supremacy, innovation and improvisation is the key to survival. Online music service Dhingana is trying to do something to a similar tune. It is thinking of revenue models that could augment value to the current advertisement based monetary model. The company is in competition with several similar big and small startups that have...

Mainline advertising establishments are looking at acquiring digital upstarts to boost their relevance in a future which will be completely digital as far as advertising and marketing is concerned. JWT acquiring a majority stake in Hungama Digital, Publicis acquiring iStrat, MarketGate, Resultrix and Indigo Consulting and Aegis Media buying Communicate 2 are very clear indicators of what is in store...

Hungama, the online music marketplace which caters to Bollywood and South Asian content, has announced the complete overhaul of their website and service. The new website is built completely in HTML5 and sports a rather nice interface. The website looks appealing and is easy to use and has none of its previous clutter. It has been launched as a beta. The new website is not only a storefront but also...

Licensed Digital Content distribution platform Hungama.com has managed to become a group of firms that will receive funding from tech giant Intel’s venture capital arm Intel Capital. The chip-maker’s funding has chosen 10 ventures in which it will pump a total of US$ 40 Million. Surprisingly, for this year’s round, Hungama is so far the only Indian company to have made the cut. While earlier,...

Digital content e-store Hungama.com has chosen the latest HTML5 standard for its website & will soon launch the new version. When released, the major attraction of the website will be flawless compatibility across all major mobile operating systems revealed  Siddhartha Roy, COO – Consumer Business and Allied Services, Hungama, “Version 2 of Hungama, which will be on HTML5, will be device...

Want to watch Bollywood stars doing Olympic level stuff in a trademark Bollywood way? Hungama Digital’s The Gamebox has just launched Bollympics 2012, a sequel to its successful Bollympics 2008. This is a special set of games which have your popular Bollywood superstars (animated of course) who do crazy things like lift up monster trucks in a weightlifting event! The Bollympic Games The Bollympics...

Hungama Digital Services is now going to handle social media, media buying as well as applications for Timex India as well as for its youth brand Helix. This announcement comes shortly after the launch of Helix’s e-commerce website – helixwebstore.com – that is going to be integrated with the soon-to-be-launched Timex India e-commerce website. In early June, JWT, wholly owned company of WPP PLC...

JWT Singapore, a wholly owned company of global advertising firm WPP PLC has confirmed its intentions to acquire a majority stake in ‘Hungama Digital Services’. Source: bestmediainfo.com Hungama Digital Media Entertainment Pvt. Ltd. currently employs the subsidiary for its marketing & promotional activities. Moreover, it also offers strategic planning, web design and maintenance, digital marketing,...