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Have you heard of Silky Kumar? If not, then switch to MTV and Silky’s song – Scent of Desire is being played almost every 20 mins!
So what? It’s just another wannabe pop star singing some thrash? Well that’s what Hindustan Lever would want you to believe for some time before they unveil the ‘Scent [...]

Well folks the latest addition to the India Advertising 2.0 (HLL) series is "i-blushed.com". Hindustan Lever has started advertising, pond’s cream in the form of i-blushed. Well the first thing that one comes across this site is a guy who is trying to please the gal with a song. Its a 3 second clip [...]

We recently blogged about the SpillUrDil campaign by Cornetto and have decided to come out with an India Advertising 2.0 series, where we will review what traditional companies are doing in the online space. I’ll be adding my 2 cents here and there…t
In this post we’ll look at the online initiatives taken by HLL. [...]

The latest product from the HLL stable to use the interactive mode of advertising is the Cornetto – with the SpillUrDil site.
Well the first thing once on their site which jars your ears is the repetitive 5 second sound clip. The rest seems pretty cool – they’ve got a little zone set up [...]