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Have you heard of Silky Kumar? If not, then switch to MTV and Silky’s song – Scent of Desire is being played almost every 20 mins!
So what? It’s just another wannabe pop star singing some thrash? Well that’s what Hindustan Lever would want you to believe for some time before they unveil the ‘Scent [...]

We recently blogged about the SpillUrDil campaign by Cornetto and have decided to come out with an India Advertising 2.0 series, where we will review what traditional companies are doing in the online space. I’ll be adding my 2 cents here and there…t
In this post we’ll look at the online initiatives taken by HLL. [...]