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We were at IAMAI’s 4th Digital Marketing Conference yesterday at the ITC Grand Central, and though we planned to get these posts up yesterday, the content was incredibly vast to sit and analyse at the end of the day. So seeking apologies for the delay, presenting the what and who of the first session of the conference before moving on to the four others in the pipeline later.

WATBlog recently wrote about Yahoo buying stake in Tyroo. We spoke to Harish Bahl, Founder and CEO of Smile Interactive Technologies group, the umbrella under which Tyroo exists. Here are his thoughts on the deal, Its benefits and Tyroo’s future.
Q)What Initiated the deal? What benefits will Tyroo and Yahoo gain out of this deal.?There was [...]