Bidding War For Mobile Ads By AdIQuity

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India based Guruji.com has announced the opening of first of its kind in Asia, Real Time Bidding (RTB) Ad Exchange for Mobile Ads through its venture AdIQuity. A statement from AdIQuity claims it can currently transact 7+ Billion ads per month with more than 1200 publishers, in 220+ countries from APAC, US, Europe and Africa.The success of AdIQuity’s RTB platform lies in its complex algorithm...
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Infomedia18 Launches Reincarnated YellowPages.co.in With New Features

Infomedia18 has relaunched its product YellowPages.co.in which would offer “users an enhanced buying and selling experience. The reincarnated Infomodia Yellow Pages boasts a database of over 1500 business categories across the country. The strong database of IYP had also led to its partnership with Guruji.com in late 2006. Back then Anurag Dod, Co-Founder & CEO, Guruji.com had said, “Infomedia...
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Guruji.com Launches Mobile Ads Optimization Platform -’AdIQuity’

Guruji.com has announced its venture into Mobile Advertising with the launch of ‘AdIOuity’, an Ad Optimization Platform. According to the report, AdIOuity have already generated 1.5 billion impressions with users coming across APAC, Europe, Africa, US. announcing it the world’s largest mobile meditation network  based in Asia. AdIQuity has also served more than 6 Billion impressions...
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Guruji Sees Surge In Search Traffic – Will It Really Help Ad Revenue?

It was not so long ago when Guruji was termed as the next big thing on the Indian  web scenario but what really happen is not less than a debacle. Its USP of providing Indian based search results could never prove much useful to an average internet user. This made them to introduce different services like music and directory search to improve their traffic despite it receiving flak from the blogging...
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Guruji Dons the Social Avtaar: Launches Social Networking Apps

From being a local search engine to a mobile search player to adding a finance vertical Guruji.com seems to be on a joyride across different digital segments and now it has got on the social bandwagon with apps for Orkut and Facebook. They announced the launch of their social apps on Orkut (MusicG) and Facebook (GurujiMusic) last week. According to Guruji.com, the apps are designed to showcase Guruji’s...
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Guruji Adds Finance Vertical – A Move Towards Portal Mode

Guruji is fast transforming from the one time local search player to a full fledged Indian portal avatar. If there was any doubt in anyone’s mind on this imminent shift then the launch of their finance vertical called guruji finance should clear it once and for all.Guruji finance is an out and out rediff money clone minus the portfolio management tools. In its current avatar you may call it...
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Local Search Update: AskLaila Launches in Mumbai While Guruji Plans on Adding more Local Languages!

Mumbai gets its own Laila  Asklaila the funded local search engine expanded its reach to another city after bangalore. Its Mumbai! Asklaila has launched its local search service for mumbai. Users can search for local information across 650 localities in Mumbai on www.asklaila.com.   There are many existing players with mumbai local information like onyomo, guruji, burrp, dwaar and justdial doing...
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Guruji.com to follow Guru Google’s Adwords Model!

Guruji.com which started a year back as one of the first few local indian search engine which took up the challenge of aggregating local information by making tie ups with infomedia has now gone ahead and announced its plans to launch a google adwords like model by 2008. Guruji which was funded by Sequoia Capital for 7 million $ has had a lot of competition since it launched from players like onyomo,...
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One Laila Many Majnu’s! Asklaila raises 10M$ second round of Funding from 3 VC’s!

We had covered the launch of AskLaila and how it featured against the other local search players. So if the laila got her first majnu (For those who aren’t indian laila and majnu can be classified as the indian counterparts of juliet and romeo.) in Matrix Partners the second, and third majnus have come in the form of Lightspeed Venture Partners and SVB India Capital Partners along...
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