While Google Latitude Makes Its Foray, Foursquare Powers Up As The Local Search Engine

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When Foursquare was running all the same with check-ins, there was a sudden entry of a plethora of new features. The trend recently was with its Explore functions where users are driven into an adventure of discovering new places of interest on Foursquare.The new Explore app has been making news lately and is also included in the revamped website for Foursquare. This is another step ahead to stand...
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Does Google Wants To Outshine Foursquare With Its New Google Latitude?

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Google Latitude comes from giant Google as an add-on with Google+. This works like a Leaderboard where users will get points for checking into a particular location through Google Latitude. This was unveiled last month when Google announced its new version of Google Maps for Android.The twist in the story is that this whole new feature echoes Foursquare though Google says it has no motive of standing...
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Google Launches Hotpot – A Local Recommendation Engine For Places

There is something so exciting about discovering places and what is even more exciting is the power to share that excitement with friends. Add to it, the potential of Local and location-based advertising and we have a perfect recipe for hefty revenue boost. This explains why location-based technologies have become one of the fastest growing segments of the tech industry. So keeping with the trend,...
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Location, Location, Location – What’s Your Location?

It is often said that in Business 3 things matter the most, Location, Location and Location. Well, that paradigm has shifted to the Web too. The phenomenal success of Foursquare, Gowalla, MyTown etc bear witness to this. The buzz that these Location Based Social Networks(LBSNs) have generated over the last two years is remarkable. The use of Location Based Services for GPS etc is a no-brainer. But...
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Ybrant Digital To Launch Location-Based Ads For Mobiles

Imagine thinking of gifting your girl friend something that she loves, and immediately you recieve an SMS from a nearby gift shop who have amazing discounts at their store. Well, wishful thinking and a very premature strategy at this point of time where value-added services are looking to bag the front seat. Ybrant Digital might not have thought about a mind-based advertising, but they have certainly...
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Where Have You Been? – Ask Google Latitude’s Location History

When you get lost in a jungle, you still want to get away with it, sheer determination, marking your footmarks on the trees you passed and keeping by the riverbed is the key. Then came the age of Sat Nav tools to help you know which part of the jungle are you baffled at. The social media revolution also helped people to forget the perplexity of a situation and interact with friends no matter what part...
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Google Brings Latitude Feature To Orkut – Location Based Social Networking Is Next?

Rishabh had blogged about the launch of Google Latitude and how it allowed you to share your current location with anyone you wished to. Now it seems google has integrated this feature to its social networking platform Orkut. This integration is a natural progression as Orkut is a place where friends share stuff with each other.Google Latitude isn’t added as a default feature but as an orkut...
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WATBlog Spots: First Look at the BIGMaps Interface Thanks to 13B – The Film

In the summer of 2008, we provided some updates about BIGMaps – the ideology, the team strength and the expected launch date. We also followed it up with the story that talks about the acquisition of Whrrl and how that may catapult BigAdda into the Big League of Mobile Social Networking with the ability to provide location updates, and location based social networking. This went well with the...
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Google Latitude – Know Where Your Friends, Family & Foes Are In Real Time!

The latest mobile application that comes from the Google arsenal is called Google Latitude. And what does it do? It tells your friends and family where you are and vice versa. Yes, I know, I know, the privacy issues. As of now there have been mixed responses from around the web. But we’ll get to that later. So what features does Latitude boast of? The whereabouts can be tracked on a Google map using...
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