In the previous part we raised the Shakespearean question – to Brand or Not to Brand?     Well here are some insights on how that answer could be dealt with – and hopefully prevent Innovators...

Yesterday we dealt with the idea of a Value Proposition and went deeper into the idea of ‘generic benefits’ that consumers experience (something that was floated in Part 1).     Today I am going...

This post is long due. I have been using "Next Action" a cool application to maintain your todo list for quite some time now. Its cool because of so many reasons. Here is the small screenshot...