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In the previous part we raised the Shakespearean question – to Brand or Not to Brand?
 
 
Well here are some insights on how that answer could be dealt with – and hopefully prevent Innovators and Brand Managers from meeting the same fate as our dear friend Hamlet.
 
 
The 1st Criteria – is it a significant advance?
 
 
The innovation should [...]

Yesterday we dealt with the idea of a Value Proposition and went deeper into the idea of ‘generic benefits’ that consumers experience (something that was floated in Part 1).
 
 
Today I am going to try and give you a closer look at Innovation and whether it should be branded. I will possibly try and outline where innovations [...]

This post is long due. I have been using "Next Action" a cool application to maintain your todo list for quite some time now. Its cool because of so many reasons. Here is the small screenshot of the tool-bar of the application.

It has dashboard to show you whats pending.

It clearly differentiates in actions and [...]