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Google which recently acquired Double Click (A deal which had its share of problems getting through.) has now announced that it plans to sell of the Search Engine Marketing firm Perfomics which was bought as a part of the deal. Now this may surprise some as most of the search engine marketing business is generated [...]

Google is looking to go mass in India and provide its adwords platform to an audience which may not be as web savvy as required and hence it has announced new forms of payment for placing ads on google search pages. Google announced yesterday that it would now offer payment for adwords by cheque, demand [...]

The previous post in this series dealt with:
 
      4) Anticipation
      5) Compatibility
 
 
Today I’m going to round up this part of the series (don’t worry there’s a lot more to come) by dealing with:
 
6)    Ease of Use
7)    Ease of Trial
8)    Observability of Features
 
 
Ease of Use – Ease of use has primarily a dual benefit. One is the obvious [...]

The internet runs only through revenues from advertising is what we all know. The internet is a big marketplace for people to look for buyers and sellers across the globe. Online advertising is booming since the number of internet users is growing rapidly. We had even blogged about the Internet’s growth story in our previous [...]

We have previously blogged about Google introducing adwords for mobile.
Here are the latest developments/updates on them -

Google will shorty begin the adwords service for mobile (where users would be able to see ads on their phone)

Google says the ads will run free for its regular clients through Nov. 18

anyone who is running adwords will [...]

I have always had this theory looking at the way google adwords system (a ad network system surronding its search engine) worked. I somehow always felt that the pay per click system had to graduate to the pay per conversion system. Though they recently launched th click to call system which itself was an interesting [...]

One can trust Google to continously revolutionize the way advertising id executed online. So after launching mobile ads in India google has launched yet another product by the name of "Click to call ads".
How this works is that when web users click your ad and enter their phone number  google calls them instantly and puts them [...]

With every passing day google is getting more and more aggressive as far as its social networking site Orkut.com is concerned. Not too long ago we had mentioned about google displaying google ads on the community pages of orkut. But now its Official! Today when i logged into my Google adwords account (Those of you [...]

OK!!!am i the only one to see this? and if i am not why arent people talking abt this? :O …we always knew this is going to happen, infact we all called them fools for not doing this before….but yet when i saw it tonite on one of orkut’s community’s page…i couldnt believe it!!!….Orkut now [...]

Mediapost: I am sure most of you know what google adwords is.. and for the benefit of those who dont.. Google Adwords is google’s ad network programme which invites advertisers to place ads on the right column next to search results by bidding for keywords (I hope that was simple enough.. if not here is [...]