Google Launches Marketing Campaign For Display Advertising In India

by | posted: April 11, 2011
Even a few years back, advertising agencies, business houses and marketers in India weren’t that familiar with all the technicalities upon which Google Adwords was based. But, the scenario is changing...
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Google Gives Adwords A Push In India – Offers Free Adwords Advertising To SMBs

by | posted: October 7, 2009
Contrary to popular belief sometimes the Big G of the Internet too has to market itself to gain further traction. So recently we reported on how Yahoo went offline to showcase its focus of Y!ou. Google...
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Google Woos Advertisers To Advertise On Orkut – Launches Solutions For Large Advertisers

by | posted: June 10, 2009
Google has invited advertisers to advertise on Orkut via its blog and also announced a dedicated page for advertisers to know why to advertise one orkut. The only two dedicated pages of geographies for...
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Why Are Publishers Responsible For A Click? The Real Flaw In Online Advertising

by | posted: June 2, 2009
Most people might agree that pay per click advertising has revolutionized the online advertising space and the credit for the same goes to google as well for the launch of adsense and adwords. Both adsense...
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Google To Allow Trademark Use In Ads

by | posted: May 18, 2009
In a unprecedented decision Google recently announced a change in its advertising policy which would allow advertisers to use trademarks of other companies in their ads under certain circumstances. This...
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Expandable Ads by Google – Doesn’t Quite Open Avenues as it Should

by | posted: March 9, 2009
Last week Google Adsense team announced expandable rich media ads as another option for advertisers to choose from. Expandable ads are usually those irritating animated banners that we are usually subjected...
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Google To Sell SEM Company Performics – Looking at Opportunities Beyond Search..

by | posted: April 5, 2008
Google which recently acquired Double Click (A deal which had its share of problems getting through.) has now announced that it plans to sell of the Search Engine Marketing firm Perfomics which was bought...
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Google Looking To Extend Reach Of Adwords.. Add Newer Payment Options

by | posted: March 7, 2008
Google is looking to go mass in India and provide its adwords platform to an audience which may not be as web savvy as required and hence it has announced new forms of payment for placing ads on google...
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Technological Innovation and Leadership – The Guide to Successful Innovations (The 8th of a Many Part Series)

by | posted: December 27, 2007
The previous post in this series dealt with:         4) Anticipation       5) Compatibility     Today I’m going to round up this part of the series (don’t worry there’s a lot more...
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The Boom of Online Advertising: Pay-Per-Click, The New Advertising Mantra!

by | posted: December 17, 2007
The internet runs only through revenues from advertising is what we all know. The internet is a big marketplace for people to look for buyers and sellers across the globe. Online advertising is booming...
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Google Mobile Adwords Free Till 18th Nov

by | posted: September 13, 2007
We have previously blogged about Google introducing adwords for mobile. Here are the latest developments/updates on them - Google will shorty begin the adwords service for mobile (where users would be...
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Google adwords goes pay per action in US

by | posted: March 22, 2007
I have always had this theory looking at the way google adwords system (a ad network system surronding its search engine) worked. I somehow always felt that the pay per click system had to graduate to...
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Google launches click to call ads!

by | posted: December 7, 2006
One can trust Google to continously revolutionize the way advertising id executed online. So after launching mobile ads in India google has launched yet another product by the name of "Click to call...
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Google officially invites advertisers to advertise on orkut!

by | posted: November 10, 2006
With every passing day google is getting more and more aggressive as far as its social networking site Orkut.com is concerned. Not too long ago we had mentioned about google displaying google ads on the...
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Orkut now with GOOGLE ADS!!!

by | posted: September 29, 2006
OK!!!am i the only one to see this? and if i am not why arent people talking abt this? :O …we always knew this is going to happen, infact we all called them fools for not doing this before….but...
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Google Adwords will now reach mobile subscribers

by | posted: September 10, 2006
Mediapost: I am sure most of you know what google adwords is.. and for the benefit of those who dont.. Google Adwords is google’s ad network programme which invites advertisers to place ads on the...
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