Google Adsense Gets A New Interface

by | posted: November 12, 2010
Do you rely on online ads for the revenue stream that gets your favorite website or blog up and running? If so, have you ever come across a situation, where you completely got lost and could not find any...
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Facebook Acquires Chai Labs – Attempt To Keep Google At Bay?

by | posted: August 17, 2010
The shopping fest is on and even Facebook doesn’t want to miss it. The news is Facebook has acquired Chai Labs; a California based start-up company which specializes in making platforms that allow...
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Smart Google Adds Smart Ads – Acquires Teracent

by | posted: November 24, 2009
The way Google’s Acquisition Express is rolling along it might soon need a dedicated blog to announce it’s acquisitions. Having already acquired 5 companies since August, they have just announced...
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Google Ads To Get Bigger and Better – The Right Way To Build The Mobile Advertising Ecosystem?

by | posted: October 7, 2009
A recent estimate by Gartner claims that the number of smartphones will see a huge surge in popularity in the near future with a 27% growth predicted for this year. With more and more mobile phone users...
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Now Movie & TV Previews In Search Ads And Maybe Product Demos Too..

by | posted: August 18, 2009
In an attempt to find more ways to rake in the cash from internet search advertising, Google recently announced that it will include movie and TV show previews along with its plain text searches. In an...
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Adsense Introduces Ability Change Font Size in Ad Units: Will Advertiser Interest Go for a Toss?

by | posted: June 18, 2009
Google Adsense has been fundamental in enabling a lot of web aspirations take shape. There is no denying the paradigm shift it brought on to web publishing and online advertising since its launch a few...
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Why Are Publishers Responsible For A Click? The Real Flaw In Online Advertising

by | posted: June 2, 2009
Most people might agree that pay per click advertising has revolutionized the online advertising space and the credit for the same goes to google as well for the launch of adsense and adwords. Both adsense...
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7 Reasons Why You Should Fear Google

by | posted: May 21, 2009
Google has over the years diversified from being a just a search engine to a digital media products company. Also over the years the importance of search and its use as a window to the world has increased...
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Google Kills Adsense For Videos

by | posted: April 1, 2009
In a recent blogpost from Google, the California based company has announced the move to discontinue adsense for video programme from May. Adsense for video units were introduced in October 2007 and it...
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Expandable Ads by Google – Doesn’t Quite Open Avenues as it Should

by | posted: March 9, 2009
Last week Google Adsense team announced expandable rich media ads as another option for advertisers to choose from. Expandable ads are usually those irritating animated banners that we are usually subjected...
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Google Launches Adsense For Gaming.. Impact On India?

by | posted: October 10, 2008
So what is Google adsense for games? The buzz about google launching adsense for online gaming has been around for a while but now google has gone ahead and launched as well as invited prospective game...
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Exclusive Interview With SpotCrime Team

by | posted: May 26, 2008
  Last week I had come across a site called spotcrime.com. This site is another example that how important an “About Us” page can be. As this site was missing it I had to mail them few...
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Ad Networks Mushrooming All Over.. What does this mean for Publishers, Advertisers & Users?

by | posted: May 10, 2008
‘Ad Networks’ a term that thats been around since advertising hit the internet big time as far as revenues are concerned. There have been models like adbrite (marketplace) and kontera (in-text)...
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Are You Immune to Google Ads?

by | posted: February 29, 2008
We recently asked the Google MD for India on WATShow whether CTR (Click Through Rates) were dropping on google ads and whether google was doing anything to increase the response rates to its ads for the...
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Online Advertising – The Biggies Clash

by | posted: November 14, 2007
    Online advertising has risen in the past few years. Reach and inexpensiveness are by far the two most dominating factors that have contributed to the growth of online advertising. Online...
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Google Adsense Earnings Going To Dip

by | posted: November 14, 2007
Google Adsense known for providing content oriented ads for sites and blogs, where you can also earn money whenever your visitors click on them, is all set to change. Initially, in 300×250 rectangular...
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