The third largest online advertising company in the world, Zedo, has soft-launched Zinc Exchange, an online ad exchange  for online publishers and media buyers where they can trade online inventory....

The search engine giant, Google, has announced that it is launching a new tool in India — Global Market Finder — to help advertisers find market overseas. Sridhar Seshadri, Head of online sales...

Even a few years back, advertising agencies, business houses and marketers in India weren’t that familiar with all the technicalities upon which Google Adwords was based. But, the scenario is changing...

A report from Bloomberg states that, Facebook could reach a revenue of $2 billion through 2010, while this figure was just below a billion in the previous year. The interesting but unsurprising thing is,...

About an year ago, when Biz Stone, co-founder of Twitter was asked about the business model for the micro-blogging website, he stated that Twitter was concentrating on increasing its value rather than...

Google, in a new move towards transparency has revealed how it shares advertising revenues with publishers who provide content  for its AdSense and search services.  This announcement has led to a lot...

Google has decided to bring its ‘Creative Sandbox’ event to India. After conducting the event in San Francisco, Chicago, New York and Sydney, the Google Creative Sandbox event in India, to be held...

Nowadays, IndiaMart’s complete focus is to strengthen its position in the B2B market and they are trying to be in the news by funding, tie-ups, new launches etc. Today, IndiaMART has added another...

Contrary to popular belief sometimes the Big G of the Internet too has to market itself to gain further traction. So recently we reported on how Yahoo went offline to showcase its focus of Y!ou. Google...

Web analytics is a very murky field. The competition is hard and there is no convincing solution which has proven beyond doubt to have all the answers (on a very high level that is).  And the biggest...

Most people might agree that pay per click advertising has revolutionized the online advertising space and the credit for the same goes to google as well for the launch of adsense and adwords. Both adsense...

It was just last month when google defeated yahoo to become the most visited page on internet and here comes something which made people frighten and helpless to use the internet without google for even...

We recently asked the Google MD for India on WATShow whether CTR (Click Through Rates) were dropping on google ads and whether google was doing anything to increase the response rates to its ads for the...