1) The Amazon Kindle: 200 Books, the size of a paperback.   The Good:   Small Size A Model that looks to earn revenues from the service rather than the product. Battery Life. Does not tire the...

      Have a look at this Model – It will hopefully provide some clarity (and a Roadmap for Potential Investors)     To Go into the Details of Innovation and the various aspects that i have...

Well, its been a long series – and its hard to keep track with everything so I’ve decided to refresh your memory and increase take back. This post will try and cover the macro generic benefits and...

The previous post in this series dealt with:         4) Anticipation       5) Compatibility     Today I’m going to round up this part of the series (don’t worry there’s a lot more...

CNN IBN recently updated its website and now it aims to add another feature to it by January 2008 – that of Social Networking.Social Networking can be used to engage users to brands. Conversations...

Technological Innovation and Leadership – The Guide to Successful Innovations (The 7th of a Many Part Series)         The previous post dealt with:       1)      Customization   2)     ...

  In my previous post I wrote about ‘Freedom of Choice’, ‘Cost Miniaturization’, and ‘Help’ and how they are the essential generic benefits that manifest in the form of:     1)   ...

In the previous 2 parts we briefly touched upon branding innovation and how that is essential to the longevity and revenue capitalization capability of an innovation. We also touched upon the dangers...

In the previous part we raised the Shakespearean question – to Brand or Not to Brand?     Well here are some insights on how that answer could be dealt with – and hopefully prevent Innovators...

Innovation is supposedly the name of the game today for marketers and product developers alike. This series will deal with product innovations, their nature, how consumers possibly look at them and how...