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1) The Amazon Kindle: 200 Books, the size of a paperback.
 
The Good:
 
Small Size
A Model that looks to earn revenues from the service rather than the product.
Battery Life.
Does not tire the eyes while reading.
 
 
The Bad:
Design
Does not read PDF’s
The ‘service’ can be cracked, giving users free alternatives.
 
 
2) The RFID Revolution: By tagging items and containers with [...]

 
 
 
Have a look at this Model - It will hopefully provide some clarity (and a Roadmap for Potential Investors)
 
 
To Go into the Details of Innovation and the various aspects that i have outlined above, have a look at the other parts of the series on Technological Innovation that i am writing.  
 
 
Part 1
Part 2
Part 3
Part [...]

Well, its been a long series – and its hard to keep track with everything so I’ve decided to refresh your memory and increase take back. This post will try and cover the macro generic benefits and the 8 major generic benefits that they lead to. This will also give you links to relevant topics [...]

The previous post in this series dealt with:
 
      4) Anticipation
      5) Compatibility
 
 
Today I’m going to round up this part of the series (don’t worry there’s a lot more to come) by dealing with:
 
6)    Ease of Use
7)    Ease of Trial
8)    Observability of Features
 
 
Ease of Use – Ease of use has primarily a dual benefit. One is the obvious [...]

CNN IBN recently updated its website and now it aims to add another feature to it by January 2008 – that of Social Networking.Social Networking can be used to engage users to brands. Conversations can be created around the brand – this is always a good thing because the brand can have top of [...]

Technological Innovation and Leadership – The Guide to Successful Innovations (The 7th of a Many Part Series)
 
 
 
 
The previous post dealt with:
 
 
 
1)      Customization
 
2)      Convenience
 
3)      Participation
 
 
 
 
 
Today I am going to try and deal with how innovative products need to deal with:
 
 
 
4)      Anticipation
 
5)      Compatibility
 
 
 
 
 
Just to refresh your mind, the three meta generic benefits are Freedom of Choice, Conservation [...]

 
In my previous post I wrote about ‘Freedom of Choice’, ‘Cost Miniaturization’, and ‘Help’ and how they are the essential generic benefits that manifest in the form of:
 
 
1)    Customization/ Personalization
2)    Convenience
3)    Participation
4)    Anticipation (intuition)
5)    Compatibility
6)    Easy trials
7)    Easy use
8)    Benefits that can be learnt while being seen
 
 
 
Today I am going to attempt to give some justice to [...]

In the previous 2 parts we briefly touched upon branding innovation and how that is essential to the longevity and revenue capitalization capability of an innovation. We also touched upon the dangers of over branding innovation. Let’s now get back to the product development aspect and try and dwell further into the World of Generic Benefits.
 
 
In today’s post I [...]

In the previous part we raised the Shakespearean question – to Brand or Not to Brand?
 
 
Well here are some insights on how that answer could be dealt with – and hopefully prevent Innovators and Brand Managers from meeting the same fate as our dear friend Hamlet.
 
 
The 1st Criteria – is it a significant advance?
 
 
The innovation should [...]

Innovation is supposedly the name of the game today for marketers and product developers alike. This series will deal with product innovations, their nature, how consumers possibly look at them and how an innovation can be successfully leveraged.
  
Let’s first take a look at the approach taken by firms towards innovation.
  
Too many firms today believe [...]