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Gameloft the international game development and publishing firm is looking at ways to increase its market share in the Indian mobile gaming industry. The European game biggie is looking at potential tie ups with telecom service providers, handset developers and wireless carriers to take its chunk of the pie. The 100 million Euro company started operations in India in 2005 and at present has distribution agreement with telecom provider Vodafone and handset manufacturer Nokia.

WATGame was at the India Gaming Summit and Session 4 was on Marketing The Gaming Industry.

Session Chairman – Arun Mehra, Zapak
Panelists –
+ Shantanu Sirohi, Interactive Avenues
+ Madan Sanglikar, Mindshare
+ Saurabh Kanwar, Channel [V]
The session was focused on marketing the games themselves and marketing done through the games.
Shantanu started his session first. Being from an Interactive [...]

Reliance ADAG’s Zapak.com has partnered with ad-supported mobile games distribution company Greystripe to make available Greystripe’s 900+ ad-supported mobile games and applications on zapak.mobi and zapak.com.

In effect this brings a sort of an app storefront concept just like Apple has one for their mobile users. Mobile gaming is big in India and ad supported mobile [...]

So all you TV junkies out there (I am one!), Endemol must be a familiar name among you. No, those who still can’t remember this name, are just not watching enough of television.
So let me tell you about it. Endemol is the International company behind the shows like Fear Factor, Big Brother (Big Boss in [...]

How do you make people believe that the average age of today’s Indian gamer is 28 years and 61% of all console players are above 18 years of age? This is hardly the age that one might call adolescence. Rather, this is the age that actually influences a family’s purchases and is also a young, bachelor bread winner who does not mind splurging a few extra bucks on branded consumer goods. So, it comes as no rocket science that today’s brands and advertising agencies are eyeing the video gaming industry is the latest prospective arena for advertising and increasing brand awareness.

Ramo stands for “play” in Gujrati and a new startup by the name of Ramogames.com has been launched. This gaming site is targetted at kids and is founded by Sumir Meghani a Harvard Business School graduate and Yahoo! alum along with others having experience with companies like Electronic Arts, Thomson Learning.

Ramo Games is already angel [...]

UTV Interactive, the gaming division of UTV software has acquired a 80% stake in True Games Interactive, a gaming company based in California. True Games Interactive is known to focus on the Massively Multiplayer Online Role-Playing Game (MMORPG) model, which is fast becoming popular these days.

Is Zapak.com, the online gaming portal owned by the mighty Reliance ADAG group, failing in its plan? Downloadable games, that is? This report by Business Standard hints something towards this. Reportedly, Zapak’s now offering the gaming CDs to beat the lukewarm response for its online downloadable games.
Rohit Sharma, chief operating officer, Zapak Digital Entertainment said
“The [...]

Reliance-ADAG group’s Zapak has launched what appears to be an aggregator of Flash games online. The website, Zapakworld.com does not contains games from Zapak.com. With reportedly more than 12000 games, Zapakworld.com claims to be the biggest online flash game aggregator in the world.
I visited the website and it had the same colorful look that Zapak.com [...]

Social gaming is a new genre of gaming which adds the ‘Social’ factor to the games. True, multiplayer games have been played since a long time, but there is hardly any ’social’ factor to it. Imagine sitting with your family on a Sunday afternoon, and everyone decides to game. No, not the warfare kind. The one where everyone gets to take part, collaborate with one another or simply play against each other.

Zapak, the immensely popular gaming site from the house of Reliance Entertainment has just launched Zapak.mobi, a mobile gaming site for all the mobile aficionados out there.

The site, which is directly accessible via GPRS, has been optimized for mobile browsers found on most handsets in the market these days and the games have been designed [...]

This is a guest post by, Abhinandan Nardekar, one of the interns at WAT.
 

 
The gaming freaks have had a hell of a time since the past couple of years. What with new consoles being launched in the past couple of years (Huh? Already forgot about Sony’s PS3, Nintendo’s Wii…) and a battery of new games [...]

1970 – 1980: Premature platforms like arcade games in malls or local pubs. Very unsophisticated console platforms.
 
 
 
1990: Development of graphic engines that made 3D more realistic. Hardware (PCs) became more affordable. Game consoles came in.
 
 
 
2000: Game consoles started becoming cheaper and with broadband, gamers could compete from anywhere in the World.
  
 
Future: Virtual reality based games seem to [...]

Football is now moving to the virtual stage with Fifa announcing a mass gaming contest called the Fifa Interactive Cup. The contest has been announced as a partnership with the Sony Playstation interactive network. 
 
 
About 10, 000 players from 25 countries have decided to compete in this event and win a place on the top of [...]

TiE – IIM Event
 
TIE-Kolkata,IIM-Calcutta,Seedfund,IISc Bangalore,NEN & IIT-Kharagur. Are jointly organizing TiEGER ’08, an International Event on Entrepreneurial Awareness and Celebration of Entreprenuership in Eastern India.
 
The event goes step ahead of the traditional, academic business plan competitions, in that it provides a fund to the winning team and also provides them with mentoring for setting up [...]