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The Obama Effect continues in the Indian Elections too. It is surprising to see that our very own tech-savvy politicians (pun intended) are turning to social media promotion. Till the promotions it was going fine; India had seen those banner ads and sites specially designed for the parties and leaders.

Now, the scenario changes a bit. [...]

Is Zapak.com, the online gaming portal owned by the mighty Reliance ADAG group, failing in its plan? Downloadable games, that is? This report by Business Standard hints something towards this. Reportedly, Zapak’s now offering the gaming CDs to beat the lukewarm response for its online downloadable games.
Rohit Sharma, chief operating officer, Zapak Digital Entertainment said
“The [...]

One of the most popular games on Facebook, Scrabulous, that has been responsible for countless wasted internet hours, has been wiped off the site. The game is no longer accessible for Facebook’s members from US and Canada.

It seems the success of World of Warcraft is getting onto the nerves of some of the other pronounced game publishing companies. Now, it’s Electronic Arts (EA) planning to come up with a subscription based online gaming model. I also remember EA planning to come up with the subscription based model for its mobile version too. The question here is, how would they structure the revenue model?

While still largely lagging behind Google and Yahoo with the market share and the search rankings, Microsoft yesterday announced that it had expanded its deal with Facebook and will now be integrating its Live Search right into the popular social network. Microsoft already has a 1.6% stake in Facebook which it bought at $240 million while valuing Facebook at a whopping $15 billion.

It was just today that we brought you the news about Zapak launching a mobile gaming site at http://zapak.mobi. Now, we have just been told that NDTV Active, the mobile portal from NDTV now brings your mobile Java based games, courtesy of Hovr.

Zapak, the immensely popular gaming site from the house of Reliance Entertainment has just launched Zapak.mobi, a mobile gaming site for all the mobile aficionados out there.

The site, which is directly accessible via GPRS, has been optimized for mobile browsers found on most handsets in the market these days and the games have been designed [...]

The advertising scenario is up for an overhaul. The company big-wigs are finally realising that the consumer has been getting immune to traditional ways of advertising and are coming up more innovative ways to capture the mind share. In-game advertising and the concept of reaching out to consumers using computer games as a platform is finally catching on in India.

 The 24X7 guru.com has joined hands with Tata Sky to provide content for Active Learning. Active Learning is an educational quiz that covers various topics like Maths, Science and GK for the age of 7-11 years.
 
“The questions can be easily navigated with the help of remote and the children are also provided with correct answer [...]

Interestingly, Bajaj Allianz has come up with an online game, “Time Out”, developed by Contest2Win.com where you are taught to save early for your retirement plan. The game has its protagonist, Smart Alec collecting various coins (savings) as he progresses in the game. The player has to make sure that Smart Alec collects as many [...]

Gaming portals are betting big on prepaid cards. With over 85% of India’s mobile-phone-population using prepaid connection, the strategy seems to work. Prepaid cards have been instrumental in the growth of telecom majors. Economic Times reports all three major online gaming websites, Zapak, Indiagames and Games2Win are going to introduce the prepaid mobile cards. Zapak [...]