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Recently Tyroo media came out with a report (download report here) in which it stated that branding/virals/communities can be the way Social Networks can be leveraged by Advertisers and even social networks can make some money. Now for branding to happen its important that both brands and socialnetworks come forward. This post attempts at putting forth the social networks point of view on “How Brands Can Leverage Social Networking in India”. We spoke to Kavita Iyer Founder of Minglebox, Siddhartha Roy COO BigAdda and Navin Mittal Business Head Fropper.com on their views.. Read On..

We wrote about Dhingana way back in 2006 – they have just launched a spruced up version of their Social Network based on music.
 
They have the basic profile page, which gets updated automatically when you listen to some music. So for example if someone comes to your page, that person can see all the songs that you have [...]

In 2007, Radiohead a British Band, launched its album online and ditched EMI, one of the World’s Biggest Record Labels. Sometime that year, the band Koopa became the first band to enter the top 40 (UK Charts) without ever having a record deal, or a record in the shops. “We built our own website. Then we started advertising that on Google, [...]

Yahoo has unveiled an Earth Day initiative to divert mountains of landfill trash, using the Internet to match people unloading “junk” with those that want the stuff.
 
 
 
Yahoo is hoping to convince 500 million people to join freecycle.org - a nonprofit devoted to finding new homes for just about anything people are getting rid of.
 
 
“Our mission is keeping things out [...]

In a country known for its rich musical tradition, can music networking be far behind? Fropper.com has recently launched an online music service that will enable more than 3.5 million users of Fropper.com to listen to their favourite songs as they exchange notes with other music lovers on the site. ‘Fropper Music’ will be a [...]

We have discussed rediff’s tie up strategy umpteen times before. On similar lines we have also discussed fropper’s social cause marketing strategy as well where it was using social causes like ecoganpati and aids to build a connect with the socially evolved youth. Now it seems rediff is doing a fropper by taking the social [...]

Fropper.com is probably one of the older dating now transformed into social networking sites. Recently fropper has been taking the social cause and events based marketing approach so be it ecoganpati, aids or other such social causes. Now fropper is going the ibibo way in incentivising bloggers to blog on ezblogs. But unlike ibibo its [...]

The latest of the Social Networking Sites to go mobile in India are Fropper.
Fropper have introduced MobiFUN powered by Mauj 7007 service. Mauj is also part of the People Interactive Group.
What can you do with this Mobile service?Well Fropper says it’ll help you search and add new friends, scrap and send messages to your [...]

‘A picture says a thousand words… a video says it all,’ says Fropper.com.
In what they call as a Curtain Raiser launch – Fropper has uploaded some videos and is hoping that users would start using the video feature, which almost every Social Network offers. Ratings, comments, privacy settings etc. are to follow soon.

Fropper, belonging to [...]

Starbucks started a promotion for its book club at the social networking site Gather.com. Starbucks-sponsored page on Gather.com touting Mitch Albom’s "For One More Day," which Starbucks is promoting as part of its foray into entertainment Starbucks started marketing books, beginning with Albom’s As of Wednesday evening, 18 users had written in with their own [...]