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Well this probably looks like the most innovative feature that rediff has ever launched. And Im trying to still graple with the possibilities. In what looks like a testing of the feature rediff has launched the ability for users to add feed updates from their orkut and facebook accounts and view it directly off their rediffmail accounts.

Can Web 2.0 and Social Media Tools be used to create Penance Related Campaigns?

 
Entire last week people have been talking about Twitter being down and the reason behind it. Then we heard some strange news from the Twitter developer blog stating that Twitter was not designed as a messaging system. That had really put me into an enigma.
 
I also noticed that a post by Michael Arrington on Techcrunch [...]

They say ‘Out of Sight is Out of Mind’ - Well Twitter is always ‘in’ sight to most of its users. The good part is, when its down - it gets all this free publicity. So maybe thats a ploy to attract more users :p - unfortunately they aren’t in the Media Business where any publicity is good publicity.

Facebook is now allowing more options for ’social surfing’ - its looking at allowing you to import feeds from Multiple partner sites - this probably indicates what lies ahead. This is a rip off from the FriendFeed Model