Unilever, multinational FMCG behemoth is increasingly using digital channels along with mainline TV campaigns to make an integrated approach towards consumers in Asia. Speaking to the Asia Media Journal,...

Reckitt Benckiser, the world’s largest FMCG producer of household products, has announced the launch of ‘Turbo Racer’, a new online game and a free mobile racing game app. It challenges the gamers’...

In the online advertising circles earlier there always used to be the talks which said that advertising online wouldn’t have scale because FMCG’s the biggest spenders in traditional advertising...

There is an interesting piece on Afaqs for digi marketers on brands going digital. The point in focus has been the advent of FMCGs on the web to woo its target audience. Till now the  overall online budget...

Mark Read, the Director of Strategy at WPP and the CEO of WPP Digital Delivered the Keynote Address. V. Ramani, the Co Founder of Connecturf also delivered a presentation outlining the various bottlenecks...