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Lifebouy Comes Online – Sets an Online Campaign With Rediff
Rediff.com for Lifebuoy, the initiative is a drive for cleanliness and hygiene, which was taken to the people of remote villages and towns of 10 states in India. This is the first time that Lifebouy is coming on the web to advertise and promote itself.
Is the Share of Digital Advertising Looking at Touching Double Digits
There is an interesting piece on Afaqs for digi marketers on brands going digital. The point in focus has been the advent of FMCGs on the web to woo its target audience. Till now the overall online budget has been on the lower single digit figure and now the market is expecting it to grow in the coming months.
IAMAI Session IV: The Digital Media – Trends and Reasons Why It’s Likely to Grow (or not)
Mark Read, the Director of Strategy at WPP and the CEO of WPP Digital Delivered the Keynote Address. V. Ramani, the Co Founder of Connecturf also delivered a presentation outlining the various bottlenecks with respect to client – agency relationships online (special emphasis on the Indian Online Space). Kiran Gopinath, the founder and CEO of Ozone media along with Vishnu Mohan [...]