After the successful WATSummit and WAT Awards earlier this year, we are now bringing you our latest event, the Digital CMO Conference. The conference seeks to offer marketing professionals in India an insight into how the top Indian brands are using Digital Media to their advantage. This event will have exclusive case studies and presentations from their CMOs. We believe that this conference is a gold...

With the recent IAMAI report, it is very clear that the growth of E-commerce in India is increasing day by day and there is going to be intense competition on the road ahead. It is interesting to note that astute email marketing strategies are helping e-commerce companies gain 30 percent of revenues. Email marketing involves directly marketing a commercial message to a group of people using electronic...

Ryerson University is a major public research University located in Toronto, Canada and houses around 33,000+ undergraduates and 2300+ graduate students. The University has set up an  incubator,called DMZ (short for Digital Media Zone), which solely focuses on Digital Media. It was set up 2 years ago and according to its website, is a multidisciplinary workspace for research and learning. We just...

Over the last couple of years of Social Media’s existence we have noticed some differences in the way men and women use social media. It started with equal usage all around during the times of Orkut and the early years of Facebook but we are starting to see some divergent trends here. Pinterest is one key example I would like cite in this regard. The visual nature and its easy ‘Pinning’ mechanism...

Ever woken up in the middle of the night to the flashing red light on your Blackberry and responded to a work email? Or missed a game-deciding goal while watching a match because you were replying to a follower’s tweet? Been given ‘the glare’ by your irate spouse because you’re editing a document on your iPhone on the dinner table? If you answered yes to any one of these questions, you are...

This is an exciting time indeed! We are going to see one more influential web company bringing out its mobile OS. The key difference here is that Mozilla is a non-profit and open source  company which will be working on what could be the most ‘open’ mobile OS of them all. Don’t get me wrong, Android is much more open than iOS, WP7/8 and the BB OS, but Google has effectively changed what Open...

News has always occupied a significant part of our lives. This probably stems from the obsessive-compulsive impulse we have to understand the bigger picture in our own cities and out there in the world. Reading habits have not mostly changed but the platform surely has. The web has ensured that news is delivered straight to our computers and devices without the need for a physical delivery mechanism....

Indian E-commerce is on the cusp of being recognized as a practical shopping option for people who simply don’t have the time nor the allure to go through a bunch of shops in some obscure outlet so that they can get a good bargain.  Infact, online retail seems to be offering better discounts and offers although this might not make the ecommerce company much money, yet this is how Indian e-commerce...

Do you sell products or services to business customers or do you want to start selling to businesses? Do you have an online presence, website, Facebook page, Twitter etc.? (Of course you do, who doesn’t these days!) Is your business on Pinterest? Chances are, most probably not… With the incredible growth that Pinterest has seen over the last year, any business would be hard-pressed to find...

When I was receiving my formal university education in the United Kingdom, the college fees for a local student were £3000 annually. Now, 6 years later, that figure has increased three-fold to £9000. According to a report by Catherine Rampell of The New York Times, the college tuition fees in the USA have increased by a jaw-dropping 559% since 1985. According to a report by ASSOCHAM, the tution fees...