Twitter Rolls Out New Features; Looks To Ape Instagram

If there is one thing that our favourite social media sites do regularly, it is changing and adding and subtracting features. We all know change is necessary and change is inevitable, but these sites run on the diktat that change is constant and must happen every two days! Be it Facebook’s TL changes or LinkedIn’s image make-over, there is news about ‘new’ feature updates and ‘improved’...
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WebEngage Adds ‘Notifications’ Service; Looks Poised For Growth With 4k Odd User Base

It was just about a few months ago that WebEngage – the successful online feedback service, received a fresh leash of funding from GTI Capital Group. The amount of half million US Dollars – found it strengthening its base in Mumbai and adding a new location for its office space. WebEngage has gone ahead and added a new feature to its list of customer engagement tools, which would be aimed at providing...
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ApnaCircle Adds Company Pages To Its Service

Professional networking site, ApnaCircle has added a company page feature to the service which will now enable companies to highlight and share important news, products and career opportunities on the network. This feature has been long overdue and has already been deployed successfully by its more popular rival, LinkedIn. The new features are listed below.Overview Tab: This is the landing page for...
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Social Media vs Traditional Media – It’s Best To Take The Middle Road

Digital media background concept
The inquisitiveness of mortals has long been responsible for the incessant thirst of news, ranging from serious political and social causes to celebrity parties. The medium of dissemination of news although, has undergone quite a drastic change. Traditional media like newspapers, magazines, TV and radio are making way for social media and networking websites.The number of people becoming aware of...
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Introducing Vinay Bhatia Of Shoppers Stop Ltd. As A Speaker At The Digital CMO Conference 2012

Vinay Bhatia
The onset of Digital in the country has made many traditional retail outlets sit up and pay attention to its potential. Shoppers Stop is one such example. The brand was quite popular among young people in India in terms of retail of clothes and other lifestyle items. They have recently made made a foray into E-commerce and now sell their items online in addition to physical retail. No doubt, Shoppers...
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Introducing the Second Speaker for Digital CMO Conference, Virginia Sharma From IBM India

The importance of Digital Marketing for B2B cannot be understated. It is a challenging field for both the old guard and the new. Many companies have been doing quite well on the B2B front. One of them is IBM. The company is one of the largest technology providers for enterprises and has primarily focused on research which makes large scale computing easier, especially in these days of increasing cloud...
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Introducing Our First Speaker For The Digital CMO Conference: Krishnakumar P From Dell India

P. Krishnakumar
We have envisioned the Digital CMO Conference as a platform for  those who want to learn about Digital Marketing from India’s top Marketers . Digital Marketing is a relatively new field in the marketing ecosystem and holds much significance in an increasingly Digital world. Krishnakumar P We are excited to announce Krishnakumar P as our first speaker for the Digital CMO conference. He is currently...
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Announcing Digital CMO Conference On 31st August. Register Now!

CMO logo for white bg
After the successful WATSummit and WAT Awards earlier this year, we are now bringing you our latest event, the Digital CMO Conference. The conference seeks to offer marketing professionals in India an insight into how the top Indian brands are using Digital Media to their advantage. This event will have exclusive case studies and presentations from their CMOs. We believe that this conference is a gold...
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E-mail Marketing And Its Impact On Indian E-commerce Growth: In Conversation With Sahil Chopra Of iCubes.

With the recent IAMAI report, it is very clear that the growth of E-commerce in India is increasing day by day and there is going to be intense competition on the road ahead. It is interesting to note that astute email marketing strategies are helping e-commerce companies gain 30 percent of revenues. Email marketing involves directly marketing a commercial message to a group of people using electronic...
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Ryerson University’s Incubator Takes In 7 Indian Web Startups

Top left to right: Avnish Gaur, Sharanya Haridas, Ankur Khera. Bottom Left to right: Alok Nikhil Jha, Siddharth Kumar Thakur, Celestine Preetham
Ryerson University is a major public research University located in Toronto, Canada and houses around 33,000+ undergraduates and 2300+ graduate students. The University has set up an  incubator,called DMZ (short for Digital Media Zone), which solely focuses on Digital Media. It was set up 2 years ago and according to its website, is a multidisciplinary workspace for research and learning. We just...
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