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 MySpace is preparing to boost its advertising systems, by launching a targeted ad platform called HyperTargeting and creating a Web-based system that lets vendors purchase ads without dealing with human sales teams.
 
 
MySpace uses proprietary technology to build a detailed profile of each user and their friends, including age, gender, location and interests. Much of this information is pulled contextually from [...]

Tech, sex and romance has a great bonding. In near future I won’t be surprised if tech companies send their executives to a sex or a romance conferences/gatherings rather than a boring client meeting. Sex conventions are always considered to be medicinal/clinical and pornographic in nature. Now, social-media has given it a new dimension. It has helped people to create smaller, targeted gatherings that treat sexuality and technology as inseparable. In near future such sex conferences would gain more popularity and will drive more and more people.

Browsing through the Internet today, I came across the news of the NGO Nanhi Kali launching its new website http://www.girlsmiles.org . And using Social Media over the regular media. On opening up the website, I was greeted by the same design that I was a few weeks back, when me, Rupesh and Rajiv were admiring that website. The website uses the same concept of design.

As reported earlier, Mircosoft, with NDTV Media has started advertising on Facebook, in India. The Ad platform was launched in February 2008. Bolywood Humgama, Equity Master and HDFC Secutities were named as the publishing partners. Microsoft is already the ewxclusive advertising partner for Facebook in the United States. Of course they paid a bomb for this. But it’s a good strategy overall.
NDTV is the advertising partner and responsible for bringing the advertisers to the platform.

Here’s another one of those innumerable uses of Facebook. TechCrunch UK reports how the greater Manchester Police has just launched a Facebook Application which gives users who add the application crime alerts to individual profiles and newsfeeds.
 
 
Such crime alerts work much faster than others especially for users who are on Facebook because average statistics show that Facebook has a [...]

OK, this news seems exclusive kinds. I couldn’t find any links anywhere else about this. Rushabh even suggested we term it as “Breakeing News”. When I opened up my Orkut account in the morning today, what shouted at me was a message informing me about the new possibility of adding new applications to Orkut. What was shown was an icon for one of the application called Hangman. Strangely, when I clicked on the application, it took me to a page called AppDirectory. I expected the Hangman application to be opened first.

No this isn’t an April Fool’s joke. And the CFO i am referring to is not the Chief Financial Officer - he is the Chief Food Officer. Josef Desimone, Google’s chef who is admired chiefly for the kombucha tea that he ferments from scratch (and which is rumoured to get the creative juices of employees [...]

QQ7 a Chinese SNS has announced its 2007 earnings. In the year 2007, QQ made $523 Million while the other popular SNS like Mixi had $100 Million, Facebook $150 Million, Cyworld $(200 Million). While their operating profits are as follows:

Now with fame come its pitfalls be it facebook or be a celebrity. Recently facebook was in the news with regards to Sonam Kapoor the newbie bollywood actress who made her debut with the much criticized Sawaariya. Sonam’s facebook pictures which were meant to be private got leaked. And even now are all over bollywood blogs across the web. The story goes that she called her brother harsh to get the pictures removed from her profile.

And its not only our Indian Celebrities even Paris Hilton is facing the same issue with facebook

Social Networking Sites have caused a communication revolution. But we should also remember the famous quote from the film Spider Man “With Great Powers, Come Great Responsibilities.” What I mean is the potential of social networking sites are growing and so are the threats.
 
 
And Canada Defence Department seems to be taking the issue [...]

Microsoft paid a big price for a small pie of the facebook action last year. Some may say that wasn’t it far cheaper to build an app for facebook? After all facebook’s open platform allows anyone (even google’s applications) to be promoted through apps on facebook. Well the reasons for buy a slice [...]

 
These days’ lots of websites and companies are stepping into the business of spreading awareness about some of the deadlier and incurable diseases like AIDS, polio, whopping cough, tuberculosis and many more. Sometime back Fropper.com along with Saadhan, stepped into spreading awareness and solving queries regarding AIDS/HIV. Facebook on other hand joined in [...]

Orkut has announced its opening of platform to developers way back in November. Since then there has been no news as to when would these applications finally be seen on the orkut platform. But now the orkut blog updates all on the issue with a statement that soon some of the orkutters would be able [...]

Microsoft has announced its own digital advertising platform for India which will provide display, rich media, contextual and video advertising solutions for its partners. It has roped in publishers like facebook (Microsoft paid a bomb for this name didn’t it! ;)), Bollywoodhungama.com (Previously IndiaFM.com) and HDFC Securities.
Though Microsoft has launched this platform NDTV Media still [...]

Human is a social animal but, now a days it is reflected only through social networking sites. It’s a common to see people not knowing or interacting with their neighbors unless and until there is an utter need.
 
Recently Bangalore based startup, maxHeap has launched CommonFloor.com which provides a platform for people living in residential apartments [...]