This world cup, ESPN STAR had tried several innovative ways to enhance the sporting experience of the fans. In continuation with its efforts, it has now partnered with Coolris to provide them with real-time...

It’s the mainstream media that determines the trending topics in Twitter. We commonly believe it’s the tweets by the celebs which supplement the Twitter trends. Users who frequent and tweet in the...

With just two days to go for the much awaited ICC World Cup 2011, almost all cricket lovers would have geared up for the biggest cricketing extravaganza. Indians, no doubt have a bigger reason to rejoice...

The world over twitter is rising as the tool which can be tracked to gauge response and feedback and any conversations around one’s brand. Social media monitoring as its called is on the rise. So...

ESPN will integrate its own video player on YouTube on July 15, as well as the offer pre-roll advertising on the video site. Double whammy really, because it will be the first company to do this both on...

A few days back, ESPN.com and Orbitz.com, a leading online travel agency, launched ESPN Sports Passport powered by Orbitz – an online community tool that gives sports fans a place to catalog and share...

The Telecom Regulatory Authority of Indian (TRAI) is in the news again. This time, the regulator is neither giving any recommendations to DoT or releasing guidelines for MVNOs in the country. Instead,...

The current series between India and Pakistan is seeing a lot of action with India winning the first match. I just saw a scroller ad which asked me to visit neosports.zapak.com. It seems that zapak has...

Business Line: “New technologies such as IPTV will offer new hope for live sports broadcast,” said Mr Sricharan Iyengar, Business Head – New Media, ESPN Software India. Content of sports...