Choice is good for the customer. So far as it does not confuses her. This happened with the travel sites. With as many as six major players vying to help you fly, the customer had a tough time deciding...

“… AMPEE, a revolutionary rewards program that harnesses the power of your personal network to provide Perpetual Matching Rewards…” goes a line on the website of AMPEE. OK. Good jargons....

FutureBazaar the online shopping portal backed by Pantaloon was launched last year and had also been criticized for being very old school in its approach with its ecommerce site. Though a no...