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In continuation to our previous post on Videocon Launches Ecommerce Site For Retail Chain Digiworld, we have detailed conversation with Videocon Ebiz Head Mr.Vishal Srivastava on their movement in e-commerce industry.

How much initial investment is pumped into this project?
We have substantial investment budget upto 8 figures.
How are you planning to advertise your ecommerce portal?
We are [...]

Ahmedabad based book retailer Infibeam, launched co-branded online book store in association with In.com – Arm of Network 18 group. Infibeam books will be featured in In.com Shopping. While merchandising and inventory management will be done by Infibeam.

Infibeam is an expert in his domain and have its own book stores in India where it offers [...]

Indiatimes Shopping has launched an affiliate marketing programme in an exclusive partnership with Shoogloo Network. Shoogloo Network will be responsible for managing Indiatimes’ affiliate marketing programme for its shopping and other e-commerce portals. The partnership will give publishers access to over 7 million products from different categories including from books, music, movies, electronics, apparel, accessories and jewellery.

In India online ticketing has been the most successful force in online E-commerce industry. This also supplemented by the fact that today online travel industry constitutes 78% of the total E-commerce industry in India.
IRCTC -playing an important role?
Its estimated gross annual sales of Rs.3400 crore constitutes 1/3rd of the total ecommerce industry worth Rs.9000 crores [...]

BSNL has introduced a entertainment broadband value added service with Hungama who have conceptualized and created by Hungama Digital Media. This digital store basically offers music, videos and games and claims to have a catalogue of over 50,000 songs and 1000 videos. Also, BSNL customers can also access over 500 plus games and redeem loads of prizes by subscribing to the digital store.

Vertical Ad network Networkplay.in has in a short time capture several vertical players in building out its inventory for online advertising. The latest addition to its line of verticals is shopping which its announced today.

Networkplay has added 6 sites to begin with and these include Naaptol.com, Cafegadgets.com, Storrz.com, Shopping.Zeenews.com, Infibeam.com and Onlinedeals.in. Ecommerce players have [...]

Kindle’s younger brother Kindle 2 is surely anorexic. Its 1/3rd of an inch! Jeff Bezos unveiled the e-book reading device at a press conference (press release here) in the Big Apple’s Carnegie Library which had Author Stephen King as a chief guest (who even read a story he had written, on the device).

TravelGuru was one of the first Indian websites to shift its focus from airline ticketing to hotel booking. Cleartrip and MakeMyTrip realised the potential of raking in profits from hotel booking too.
Last August Cleartrip added TripAdvisor’s hotel reviews and also added hotel maps.
So why hotels?
Unlike the air booking industry where the profit margins are slim, [...]

One of the country’s largest jewellery manufacturers, the Gitanjali group is taking all its 25 brands online in a bid to boost sales of jewelry in the face of the economic slowdown. The slowdown has impacted their business and sales are down by 30-35 per cent. The Gitanjali brand line up boasts of brands like [...]

TimesofMoney has launched DirecPay is a bank neutral payments aggregator service for merchants to facilitate online shopping and act as a single interface between customer, bank and the merchant. DirecPay supports credit cards, debit cards and net banking transactional capabilities across a spectrum of banks & credit cards. Direcpay has a tie up with over [...]

Zapak.com Reliance ADAG’s online gaming portal  has tied up with Pringoo.com an ecommerce website for custom designed merchandise to launch shopping.zapak.com a gaming merchandise shopping site. This site will offer products such as T-shirts, mugs and soft toys that would complement the games that are there on zapak right now.

This is big deal for Pringoo [...]

Amway India a direct selling FMCG company (also known as a multi level marketing company) has launched its own e-commerce portal at www.amway.in.  It has partnered with Microsoft’s Enterprise Services division to implement the ecommerce portal. Amway aims to cross its objective of Rs. 2,500 crore in revenue by 2010 by leveraging the online medium [...]

According to an Ebay census Mumbai is the top e-commerce centre in India, followed by Delhi, Hyderabad, Bangalore and Chennai. Also in terms of items sold on eBay USB drive register the maximum sales. I guess thats understandable given that USB drive ranges from 300-1000 rupees which is the ideal online transaction amount. Other popular [...]

Shoppers Stop is going online, reports Afaqs. The idea is not to create an alternative revenue-source to the offline stores, but to develop an extension to the present business.
On this, Vivek Mathur, customer care associate and vice-president, corporate planning and e-commerce, said,
“We are not looking at the site as a separate business. It is an [...]

Cricinfo, a wholly owned subsidiary of ESPN, which offers cricket updates has tied up with Myntra to offer cricket merchandise. The association will result in Myntra selling many cricket – related stuff on its website, like T-Shirts, mugs having famous caricatures and quotes by the cricketers.