Most brands try to express a change in business approach to their customers via a ‘new’ and ‘improved’ logo design. And eBay seems to have done just that. To put forth a change in business ideology – one that now moves away from auctions and collectibles toward full-priced and buy-it-now merchandise – the online marketplace’s executive Devin Kenig unveiled the new eBay logo....

Tata Motors, the company which broke the price barrier for a 4 Wheeler via its car ‘Tata Nano’ has now launched an online store on eBay. The online auction & retail e-commerce website will feature a few products like T-shirts & other novelty items like computer mice, flash drives, key chains & even watches. These are all ‘Nano’ branded. Meaning, Tata has chosen to promote its Nano...

Microsoft will soon open a parallel incubator program in India. The first one was in Israel. This is how the Israeli Incubator looks, courtesy: TheNextWeb Why? Microsoft’s cloud computing program Azure, needs startups that are focused on working with cloud computing. Hence Microsoft is willing to offer office space, mentorship, and $60,000 in credits to use Microsoft’s Azure platform. Attempts...

More than 50% of shoppers on e-commerce site eBay regularly check for prices online, before they make purchases elsewhere. With the rapid growth of internet enabled smartphones, e-commerce is witnessing dizzying heights. The online commerce is surely benefiting due to such powerful portable devices that enable shoppers to instantly check prices & even make a purchase online.   The eBay India...

According to a recent survey by online ecommerce company eBay, Indians are now regularly making purchases using their mobile phones. Mobiles have surely become ubiquitous just by their numbers. Additionally, they have reached places where even Banks couldn’t. Under such circumstances, it is no surprise that mobiles are becoming the preferred medium to shop. Add to it the various payment-centric...

eBay Inc. has announced its intentions to add another development center in addition to their existing one in India. A while ago eBay had announced plans to face the rising competition with additional fund infusion. This infrastructural spending could be a part of that strategy. The e-commerce veteran plans to open a facility in Bangalore which will house 1000 engineers. This is in addition to...

E-commerce websites EBay & Walmart are said to be developing their own internal search engines. The e-commerce  companies are set to release major updates to their internal search algorithms in order to facilitate faster search results that are relevant to the potential customer. Why the concern about internal search? Amazon is winning since their internal search is continually revised &...

Amazon Inc. has posted its first Quarter results & they are better than expected. Amazon.com, the world’s online supermarket posted its Quarterly balance sheet & left market investors happily surprised. Industry experts had pegged Amazon’s earning at US$ 12.91 Billion, but Amazon managed to exceed that & earned US$ 13.18 Billion. However, earnings were down 35% from a year ago. But...

Times Internet Limited (TIL) is expected to spend US$ 7 Million (Rs 35 Crores) on marketing activities for the upcoming IPL Season 5. The 51-Day event will have big sponsors like Coke, Samsung, Maruti Suzuki, HUL, Hero, Citi Bank, Ebay, Kotak Mahindra Bank and Karbonn Mobiles. Interestingly, these sponsors are only for the online edition. Hence it appears TIL stands to gain a lot more than what it...

Ebay India, one of the pioneers of e-commerce in India have decided to up the ante by launching a fresh new brand campaign which targets people in the age bracket of 18 to 40 years. This campaign is created for the people who look for value and the convenience that online shopping has offer. The campaign has been crafted by Law & Kenneth and will be rolling out throughout the country. The campaign...