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After 1, 2, 3 and 4 panel discussions the last panel discussion at IAMAI Digital Marketing Conference (Bangalore) was on “TRAFFIC TO WEBSITE AND CONVERSIONS”.

The moderator of this last panel was K Vaitheeswaran, Co founder & Chief Operating Officer, Indiaplaza who started the panel on a humorous note by stating that audience and organizer wariness [...]

So what if India has less number of internet users. It doesn’t seem to bother ebay India who have come up with their first ever TV ad campaign to promote their online shopping site ebay.in. The three 20 seconds ads communicate that online shopping is not only exciting and cool but also a smarter way [...]

Online advertising in India is clicking fast even though 95% of the Rs. 10,000 Crore advertising market is captured mostly by television and print media. The reason behind this upsurge is due to the fact that internet connectivity is vastly improving and spreading like wildfire all across the country. People are becoming more internet savvy. [...]

eBay unarguably the best online shopping and auction portal has opened up their revenue stream by allowing advertisers to display their ads on the website.
Ideally the primary revenue generator has been the commissions which eBay receives on sales. Now by allowing advertisers to put their ads on the portals the have opened up a completely [...]

Looking at the blogging potential in India, eBay India has recently launched eBay blogs for their seller’s trough which sellers get a platform to showcase their product better and give a more customized feel of their own shop (page) for buyers to view them.
Rajan Mehra, Country Manager, eBay India, said, “We introduced the My World [...]