Online Travel Agency (OTA) MakeMyTrip’s (MMT) financial results have a few interesting patterns that indicate the progress of the segment & preferences of online travelers. MakeMyTrip generated gross revenue of US$ 228.8 Million in the year ended March 31, 2013, an increase of 16.4% (29.7% if currency fluctuation is not factored) over the previous year. However, the company reported 1.4% decline...

Here is a great way to integrate an online shopping experience into people’s offline world.  Popular online fashion and lifestyle portal Yebhi.com has followed the footsteps of Homeshop 18 and rolled out 30 virtual stores across Café Coffee Day outlets in two cities — Delhi and Bangalore. The stores boast of a virtual wall that showcases the range of products offered by the portal, along with...

ENAH, a fashion e-commerce store recently launched its Facebook integrated e-commerce app. This means, that fans and followers can now shop all ENAH products from Facebook. All they have to do is click on the ‘ENAH Fcommerce’ tab on the brand’s page and they will be directed to the app. I tried using the app and browsed through the products, etc. The layout of the app is exactly similar to the...

In an initiative to expand its user engagement, Indiamart.com, an online business to business (B2B) marketplace, has introduced their mobile site — m.indiamart.com and Android App on Google Play Store. By using the website and Android app, prospective buyers can now find suppliers in specific locations or cities. It also allows them to send business enquiries and SMS directly from their mobile phones....

As consumers increasingly turn to mobile devices to do everything from looking up local restaurants to getting directions, it’s more important than ever that your e commerce website or company/business blog be mobile-friendly. Don’t confuse this with an app. A mobile-friendly website is essentially a version of your business website that loads quickly and easily on mobile phones or tablets. Consumers...

We have got an anonymous tip-off that online jewellery website, CaratLane has raised a third round of funding from Tiger Global to the tune of $15 million. According to the tipper, it seems that no one has reported the second round of funding that the company received in 2012 from Tiger Global. The amount in this round was Rs. 30 crore. All this in addition to the Series A they received has driven...

The Indian digital commerce market is expected to grow by 33% to Rs 62,967 crore ($11.6 billion) by the end of 2013 from Rs 47,349 crore (($8.7 billion) in 2012, according to a report released by Internet and Mobile Association of India (IAMAI) based on findings of market research firm IMRB. The IAMAI report shares that facilitators like low cost of personal computers, growing number of internet...

Voylla, an online jewellery and accessories etailer has raised Rs 2.5 Cr from Pune-based Snow Leopard Technology Ventures. The raised funds will be used by the company for operations expansion and marketing spend. As a result of the funding Chris Kolenaty, Partner, Snow Leopard Technology Ventures,  will join on Board of Directors of Voylla. Founded by Vishwas Shringi and Raj Uparkar in 2012,...

India has an urban Internet user base of 90 million and the Boston Consulting Group’s recent report titled ‘Buzz to Bucks: Capitalizing on India’s Digitally Influenced Consumers’ says that around 40% of this user base is significantly influenced to buy products based on digital activities like product research and price comparison. The study also predicts that the Indian internet user count...

Groupon India has announced that it has tied up multi-brand consumer electronics chain, Croma in order to sell their products in Groupon’s platform. Groupon will now have a dedicated section which will house all the Croma products selling at a discounted rate. This will make Croma’s inventory available across Groupon’s customer base in India. The collaboration will see a dedicated in-house...